How to make Social Media content work for you & your brand
Quality social media content can set you apart from competitors, keep your brand in customer’s “top of mind” and enhance your positioning as a leader provided that content is the center of your online marketing strategy. Setting clear goals through different aspects of social media content management is a prerequisite for a successful online strategy.
Blogposts, status updates, videos, contests, tweets, poll questions, info graphics and photos… Choose responsibly the ideal social media channel and always consider your business objectives. Monitor your audience’s presence and activities so as to avoid creating an account to every available social channel without a clear focus.
Post at the optimal time using monitoring tools that help you define best time to post and express significant points by conveying your main message within the first characters. As soon as you determine the frequency and time of posting you can create a calendar using tools like Hootsuite or SproutSocial to administer and manage social media channels and all engagement activities: comments, new fans and followers, fans interaction and responding. Decide the frequency of your posts: weekday posts, weekend posts or all days of the week?
Define your audience by asking: Why, when, who? When you know the answer you can create your brand’s online personality and communicate your point of view as you interact with your fans/followers accordingly.
Stimulate interest through a varied, yet focused topic selection: education, entertainment, inspiration, promotion or a combination of all. Use how-to suggestions, questions, links to valuable sources, other people’s sources and promotional content in a valuable mixture.
Establish yourself as a leader through selective content and gain followers’ trust. Stay in consistence with your brand’s vision, image and character and always be original.
Social platforms-networks are channels for promotional-advertising content that should only be expressed in a subtle and intelligent manner. Focus finally on a constant user-engagement by stimulating reciprocal activity attracting users to share life experiences in connection to your brand.
Important note: Always be true and original when it comes to your social media content!