Online PR

email-marketing

Top 10 Email Marketing Tips for SME’s

Posted by | Content Marketing and Optimisation, Marketing Tips, News & Insight, Olivia Naire, Online PR | 3 Comments

If your a small business owner, you’ll understnand that lead generation is a vital element of your online business. With this in mind, email marketing is one of the lowest cost forms of online advertising currently available. This article attempts to compile the de facto top 10 Email Marketing Tips for small to medium businesses. The main objective is to help SMEs to better utilise their online marketing budget and realise greater return on investment.

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Google+ vs Twitter Facebook growth

Has Google+ gone quiet? It made Facebook Tremble, but did it last?

Posted by | Facebook, Google, Link Building (SEO), News & Insight, Olivia Naire, Online PR, Search Engine Marketing, Search Marketing (SEO, PPC), Social Media Advice, Social Media Marketing, Twitter, Video & Rich Media, YouTube | 4 Comments

Has Google+ gone quiet?

It made Facebook & Twitter Tremble, but did it last?

 

It took Facebook and Twitter more than two years each to hit the 20 million user mark. It took “little” social media startup Google+ just two weeks to do the same. Whilst joining Google+is still on an “invite only” basis, just last week, Google+ passed an estimated 10 million users, and on Friday, doubled that number. Wow, not bad for a months work!

 

Google+ vs Twitter Facebook growth

This graph above, built by tech engineer Leon Håland, provides a startling visual of the various trajectories, with Google+ taking off like an M16, while its competitors look like they’re taking their time toddling up the social networking hill.

“I’ve never seen anything grow this quickly,” Andrew Lipsman, vice president of industry analysis at comScore told the Wall Street Journal.

Twitter accumulated as many new visitors quickly in 2009, he said,

“but that happened over several months.”

As drastic as this difference is, nobody’s surprised and of course, past performance isn’t an indicator of future gains. Facebook and Twitter started from scratch, while Google+ lives on the top navigation on a 13-year-old search engine so ingrained with how we live now, it’s also a verb (as in, “to Google”). Google also owes thanks to Facebook and Twitter, where friends offer up their extra semi-exclusive invites to Google+ to those who call dibs.
Google+ membership may very well level off after the initial excitement dies down, and it’s still got a ways to go to compete with Facebook’s 750 million users and Twitter’s 200 million accounts.
We we’re listening to some conversations via buzz monitoring and found that, these comments we’re the top comments regarding Google+

  • “Google+ has gone quiet”
  • “Not sure what I need to do on here”
  • “Okay, so what next?”
  • “It’s okay, nothing special”
  • “I’m on Google+ it’s pretty cool”

So in summary, whilst Google+ has managed to surcharge is membership interest, will they be able to sustain the interest of the social network gooers like Facebook and Twitter do and will Google+ be great for businesses desperate to lead in the social media space?… in short, let’s watch this space.

 

Google+ where to next…?

Logo 3

Having a No.1 Ranking in Google Doesn’t Always Get Results

Posted by | Content Marketing and Optimisation, Google, Link Building (SEO), Link Building News, Marketing Tips, News & Insight, Olivia Naire, Online PR, Search Engine Marketing, Search Marketing (SEO, PPC) | No Comments

Having a No.1 Ranking in Google Doesn’t Always Get Results – Yes, you did read that correctly. You may have achieved your ultimate goal – the number one placement on Google. Is it getting the results you had hoped? Is your phone ringing or Inbox being filled with people seeking your services? If not, there may be a very good reason for that.

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twitter-marketing-tips

Winning Twitter Marketing Tactics

Posted by | Marketing Tips, Online PR, Social Media Advice, Social Media Marketing, Twitter | No Comments

Twitter isn’t very new but at the same time it’s not an old platform. With the number of high profile celebrities using Twitter, it was only a matter of time before everyone else jumped on-board. Just like any other traffic source, internet marketers learned to use Twitter to bring more customers into their business and make more money. This article will focus in on some techniques that you can use to do Twitter marketing the right way.

 

Twitter is a community, and like every community, you have to be accepted before you can do business. Plain and simple, if you come to Twitter and try to sell without offering value then you won’t make much money. That’s one of the biggest turn off’s for Twitter users because they are literally tired of all the spam floating around. A simple way to sidestep a common Twitter marketing mistake is to be sure to offer value and to keep your monetized links to a minimal and don’t make unrealistic claims about anything you are promoting. The best way to go around your Twitter promotion is to mix your informative tweets with your promotional links.

 

Give out quality information to your followers and add a tweet promoting your product for every few of these tweets. The easiest way to make people trust you is to make them believe that you’re not a spammer. There are two types of marketers online, you have the ones who build businesses and make huge sums of money every year and you have the others. Also, don’t only use Twitter to promote your products, you can network and find new partners and maybe even new friends. You have a chance to became one of the minority of marketers who are making a killing using Twitter.

 

The biggest reason people don’t succeed with Twitter marketing is because they aren’t able to give that human touch to it. In other words, Twitter users are human and they are always looking for someone to connect with on a personal level. You can’t just send out lots of promotional messages to people and expect them to buy from you. Twitter is full of people who are high on emotions. They are really looking to share, to know, to learn and to build a relationship. You should help them create a relationship and vice versa. You have to build up some trust and credibility before people will want to click on your links and read your offers.

Put a personal touch in all your messages and don’t try to sell anything directly. Twitter users are tired of the frequent spam, so they’ll appreciate it if you take the time to show them some personal concern. It’s better to hold off on promoting until people appreciate you for the useful, entertaining and friendly messages you send them. You have to balance the promotion with spreading knowledge.

 

Automating as much of the Twitter marketing process as possible will allow you to focus on the most important aspects. If you want to exploit trends and manage your keywords better then Tweet Deck, or something similar, is a good software solution. Knowing when your products or other keywords are mentioned is only one benefit of using this software. Software is good but only if it meets your needs, so do your research first. Search or ask questions on a marketing forum to find out what works best.

 

Promoting your business with Twitter is actually fairly simple. You can use this platform to the maximum; you just have to know how. Many people have this fear of using Twitter for marketing, especially because they’re not sure of how to go about it. It’s actually easier to figure out once you begin, taking it one step at a time. Soon you will realize that driving traffic using Twitter is simple and powerful. Just remember to apply the above tips and stay away from making simple mistakes that can ruin your campaigns.

 

Twitter marketing has its own special qualities, but you also have to apply the same wisdom and common sense you’d use with any other type of marketing.

Online_Marketing

Finding and Using Online Marketing Tips

Posted by | Marketing Tips, Online PR | No Comments

When you are trying to get into marketing online you need to know how to find and use online marketing tips to your advantage. There are basically two types of tips that you can find and one is very good for the long run and health of your business, whereas the other type can help you make a little money fast, but will not help you in the long run. Here is what you need to know about both of these types of online marketing tips.

The Black Hat Online Marketing Tips

If you find what is known as Black Hat online marketing tips you will want to avoid these unless you just want to make a few quick bucks and be done. These types of tips are usually borderline illegal and very unethical. They may have to doing things that are against the terms and conditions of a website that you are using or against a monetization option you are using.

These are the type of online marketing tips that the lazy marketers use and they are marketed that way. They have been known to work, but they never work for the long run because black hat methods are typically like a scam. Google was taken advantage of by some of these methods and they shut down many websites because of it. Many saw their Google Adwords, Google Adsense, and hosting accounts shut down because of these types of methods.

The White Hat Online Marketing Tips

The best types of tips to find for your online marketing efforts are what are known as White Hat tips. These are the type of tips you can use for the long run and they can help you to get exactly what you are after out of your online business. These can include things like search engine optimization, article marketing, pay per click advertising, and many other things that are perfectly legal and ethical.

The best way to find the white hat tips is to look at the source that is providing the online marketing tips to you. If the source is known for scamming people or the sales pitch they are using sounds like a scam, then you are better off to avoid it all together. If they promise you can make a ton of money overnight and you will only work for a few minutes, then they are probably using black hat methods.

Those that use white hat methods know how well they work and they know that you may not make money from these methods for a month or so, but these are for the long run and if you want your business to be successful, then these are the online marketing tips you will trust.

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