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7 Tips To Write The Perfect Press Release

Posted by | Content Marketing and Optimisation, Facebook, Google, Link Building (SEO), Natural Search SEO, News & Insight, Olivia Naire, Search Marketing (SEO, PPC), Social Media Advice, Social Media Marketing, Twitter, Video & Rich Media, YouTube | No Comments

7 Tips To Write The Perfect Press Release

Writing the right press release is of course a difficult task. This is precisely the reason why we come cross thousands of inaccurate, badly edited press releases. Such press releases do not add value to website promotion; rather they have a negative effect. Therefore writing and formatting a press release correctly is an absolute must. The online press release is the most effective way of providing important updates and information in the Internet. If you are launching a new website, you cannot expect all your customers to know about the forthcoming project. A press release is the perfect way to give them this information to your customers and search engines.

1. Use Simple Language

The press release should be easy to understand. The paragraphs should be short and the language crisp. Like any other forms of writing avoid redundancy; rather focus on news. In short, the reader should understand clearly what news/new development you are trying to convey.

2.Call for Action

Like a sales copy a press release should encourage the readers to action. The news written should be interesting and compelling and the reader should feel free to contact you at the number given below the press release. Read More

Google+ vs Twitter Facebook growth

Has Google+ gone quiet? It made Facebook Tremble, but did it last?

Posted by | Facebook, Google, Link Building (SEO), News & Insight, Olivia Naire, Online PR, Search Engine Marketing, Search Marketing (SEO, PPC), Social Media Advice, Social Media Marketing, Twitter, Video & Rich Media, YouTube | 4 Comments

Has Google+ gone quiet?

It made Facebook & Twitter Tremble, but did it last?


It took Facebook and Twitter more than two years each to hit the 20 million user mark. It took “little” social media startup Google+ just two weeks to do the same. Whilst joining Google+is still on an “invite only” basis, just last week, Google+ passed an estimated 10 million users, and on Friday, doubled that number. Wow, not bad for a months work!


Google+ vs Twitter Facebook growth

This graph above, built by tech engineer Leon Håland, provides a startling visual of the various trajectories, with Google+ taking off like an M16, while its competitors look like they’re taking their time toddling up the social networking hill.

“I’ve never seen anything grow this quickly,” Andrew Lipsman, vice president of industry analysis at comScore told the Wall Street Journal.

Twitter accumulated as many new visitors quickly in 2009, he said,

“but that happened over several months.”

As drastic as this difference is, nobody’s surprised and of course, past performance isn’t an indicator of future gains. Facebook and Twitter started from scratch, while Google+ lives on the top navigation on a 13-year-old search engine so ingrained with how we live now, it’s also a verb (as in, “to Google”). Google also owes thanks to Facebook and Twitter, where friends offer up their extra semi-exclusive invites to Google+ to those who call dibs.
Google+ membership may very well level off after the initial excitement dies down, and it’s still got a ways to go to compete with Facebook’s 750 million users and Twitter’s 200 million accounts.
We we’re listening to some conversations via buzz monitoring and found that, these comments we’re the top comments regarding Google+

  • “Google+ has gone quiet”
  • “Not sure what I need to do on here”
  • “Okay, so what next?”
  • “It’s okay, nothing special”
  • “I’m on Google+ it’s pretty cool”

So in summary, whilst Google+ has managed to surcharge is membership interest, will they be able to sustain the interest of the social network gooers like Facebook and Twitter do and will Google+ be great for businesses desperate to lead in the social media space?… in short, let’s watch this space.


Google+ where to next…?


10 Best Practices of Social Media Marketing

Posted by | Facebook, Link Building (SEO), Marketing Tips, News & Insight, Olivia Naire, Search Engine Marketing, Search Marketing (SEO, PPC), Social Media Advice, Social Media Marketing, Twitter, YouTube | No Comments

Social Media Marketing is still quite new and for most brand owners and marketers; perfecting Social Media Marketing is still an ongoing process. In light of this, I have prepared 10 best practice Social Media Marketing tips for success in social media.

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Colgate uses Facebook followers in digital outdoor campaign

Posted by | Creative Digital Design, Facebook, Link Building (SEO), News & Insight, Olivia Naire, Search Engine Marketing, Search Marketing (SEO, PPC), Social Media Advice, Social Media Marketing, Twitter | No Comments

Colgate uses Facebook followers in digital outdoor campaign

Toothpaste brand Colgate has launched an interactive outdoor campaign, featuring pictures of its Facebook followers smiling in support of children’s charity Barnardo’s.

Colgate:launches interactive campaign featuring Facebook followers

Colgate: launches interactive campaign featuring Facebook followers

Created by VML London, the campaign uses UGC content from Colgate’s Facebook page, where people are asked to “share a smile” for Barnardo’s by uploading their picture of themselves smiling.

Uploaded Facebook pictures are randomly displayed on digital billboards across Birmingham, Liverpool and London.

The digital campaign was booked by Kinetic and is also running across JCDecaux’s Transvison network, and on CBS Outdoor’s XTP screens on the London Underground. The campaign is managed through Grand Visual’s OpenLoop platform.

The campaign aims to collect one million “smiles” throughout the summer. The brand has pledged to donate £100,000 to Barnardo’s when that target has been reached.

The outdoor campaign is part of Colgate’s broader online, radio, digital and experiential activity, produced by a collaboration of agencies including MEC, Cohn & Wolfe, VML London, Grand Visual, Mars and RKCR/Y&R.

Gemma Brown, account manager at VML London, said: “Digital outdoor is the perfect platform to leverage Colgate’s social media activity. Integrating the photos of Facebook users is a good fun incentive for anyone who’s dreamed of starring in their own billboard campaign.”


Winning Twitter Marketing Tactics

Posted by | Marketing Tips, Online PR, Social Media Advice, Social Media Marketing, Twitter | No Comments

Twitter isn’t very new but at the same time it’s not an old platform. With the number of high profile celebrities using Twitter, it was only a matter of time before everyone else jumped on-board. Just like any other traffic source, internet marketers learned to use Twitter to bring more customers into their business and make more money. This article will focus in on some techniques that you can use to do Twitter marketing the right way.


Twitter is a community, and like every community, you have to be accepted before you can do business. Plain and simple, if you come to Twitter and try to sell without offering value then you won’t make much money. That’s one of the biggest turn off’s for Twitter users because they are literally tired of all the spam floating around. A simple way to sidestep a common Twitter marketing mistake is to be sure to offer value and to keep your monetized links to a minimal and don’t make unrealistic claims about anything you are promoting. The best way to go around your Twitter promotion is to mix your informative tweets with your promotional links.


Give out quality information to your followers and add a tweet promoting your product for every few of these tweets. The easiest way to make people trust you is to make them believe that you’re not a spammer. There are two types of marketers online, you have the ones who build businesses and make huge sums of money every year and you have the others. Also, don’t only use Twitter to promote your products, you can network and find new partners and maybe even new friends. You have a chance to became one of the minority of marketers who are making a killing using Twitter.


The biggest reason people don’t succeed with Twitter marketing is because they aren’t able to give that human touch to it. In other words, Twitter users are human and they are always looking for someone to connect with on a personal level. You can’t just send out lots of promotional messages to people and expect them to buy from you. Twitter is full of people who are high on emotions. They are really looking to share, to know, to learn and to build a relationship. You should help them create a relationship and vice versa. You have to build up some trust and credibility before people will want to click on your links and read your offers.

Put a personal touch in all your messages and don’t try to sell anything directly. Twitter users are tired of the frequent spam, so they’ll appreciate it if you take the time to show them some personal concern. It’s better to hold off on promoting until people appreciate you for the useful, entertaining and friendly messages you send them. You have to balance the promotion with spreading knowledge.


Automating as much of the Twitter marketing process as possible will allow you to focus on the most important aspects. If you want to exploit trends and manage your keywords better then Tweet Deck, or something similar, is a good software solution. Knowing when your products or other keywords are mentioned is only one benefit of using this software. Software is good but only if it meets your needs, so do your research first. Search or ask questions on a marketing forum to find out what works best.


Promoting your business with Twitter is actually fairly simple. You can use this platform to the maximum; you just have to know how. Many people have this fear of using Twitter for marketing, especially because they’re not sure of how to go about it. It’s actually easier to figure out once you begin, taking it one step at a time. Soon you will realize that driving traffic using Twitter is simple and powerful. Just remember to apply the above tips and stay away from making simple mistakes that can ruin your campaigns.


Twitter marketing has its own special qualities, but you also have to apply the same wisdom and common sense you’d use with any other type of marketing.

Social Media Services

5 Social Media Strategies to Strengthen Your Online Presence

Posted by | Content Marketing and Optimisation, Facebook, Marketing Tips, Social Media Advice, Twitter, YouTube | One Comment

5 Social Media Strategies to Strengthen Your Online Presence

If you have taken your organization on line, you also have some social media accounts. As a issue of truth, there is a beneficial probability that you had a social media presence initial.

When I consult individuals with an on line presence the query, which social media web sites bring you the most targeted traffic, I just about generally get (without hesitation) Facebook and Twitter as the answer. But when I inquire what this website traffic does for their enterprise, the answers come a great deal additional hesitant.

5 Social media techniques to boost any small business:

1. Networking

This is an apparent social media system. It does not require a complete good deal of explanation. I consider that everybody with a pc understands that social media is the platform that has enabled us to network with people, we had no way of reaching prior to social media was born.

2. Purchaser services

Due to the fact the bulk of people today uses social media these days, the expectation is that you can go online and get all your concerns answered and problems addressed. This social media tactic is a incredibly complicated one particular in my opinion, since you have to be really careful to balance your on the internet and offline presence.

Simply because of the visibility on line there is a tendency to give on-line buyer assistance priority more than offline. This generates the chance that you produce the picture of only becoming beneficial if your steps are uncovered. Just one way to circumvent this is to post a phone amount online that buyers can contact, fairly than aiding consumers on the net. How long this techniques will keep on to perform I am not guaranteed of. But for now, it is probably your best wager.

3. Obtaining new consumers

There is, in my impression, no improved social media approach than 1 that focusses on discovering new clients. Even if your company is nearby, you can benefit tremendously. It is so much simpler to achieve people online than it is offline, that you will by definition boost your reach utilizing social media.

4. Set up your authority in your niche

By publishing your know-how and answering people today inquiries, related to your area of interest, you will immediately become an authority in your area of interest. The only key is to stick with it and to be constant in your method.

5. PR

This is where social media could be at its most impressive. The point that we can all encourage our firms without having remaining forced to shell out a fortune, has resulted in the leveling of the playing field. We can compete with greater businesses, reaching the very same goal group and creating a presence that is not also far eliminated from the bigger businesses.

I have confined myself to these five social media techniques, realizing entire perfectly that there are a lot of additional. But if you implement just these 5 your business will advantage drastically.

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Taking a Great Facebook Profile Picture

Posted by | Creative Digital Design, Facebook, Marketing Tips, Social Media Advice | No Comments

Recently, I saw something online that struck me as a little funny: Someone was advertising a service to take portraits for Facebook profile photos. Why, I wondered, would anyone pay money to have their face snapped for a little 100-pixel thumbnail? Then I really started to notice… Forums are filled with people asking for advice on taking profile pictures. Folks seem to change their profile photo frequently rather than choosing a portrait and sticking with it, like you keep a driver’s license photo. (My daughter changes her Facebook profile photo weekly.) I’ve already talked about general tips for taking portraits, but this seems like a great time to dive into tips specifically for taking great profile photos.

Think Square

Facebook Profile PictureTraditional portrait photos usually have a vertical orientation, more tall than wide. It’s the very origin of the term “portrait orientation,” in fact. That’s not true about the photos used by most, if not all, social networking and sharing sites, though. Whether you’re taking a picture for Facebook, Flickr, MySpace, Windows Live, or some other site, the little frame that your photo sits in is probably going to be perfectly square, or very nearly so.

That can pose a challenge, since we tend to think about portraits as rectangular. You’ll want to be sure that the camera is zoomed in (or you are physically close enough). When you compose the shot, put the emphasis on your face, not the rest of your body, or the square cropping will tend to make you appear miniscule, or show way too much of the background.

Use a Simple Background

Speaking of the background, you might want to keep it really simple. Remember that your profile photo will be very small. At Facebook, for example, most people see a profile photo that’s just 50 pixels square. That’s like looking at a postage stamp from 3 feet away, so any details in the background will end up looking like noise. You might know what you’re looking at, but that’s only because you saw the photo when it had 10 million pixels in it. Facebook visitors probably won’t have any idea what’s going on.

Facebook Profile Picture

Some people like to use props or a representative setting, but I think the best profile photos have a plain background. Recently, my wife decided she wanted a new profile photo and asked me to take a picture with her camera phone. Unfortunately, we were at a club waiting for a concert to start, and that is rarely the sort of place that’s conducive to good photography. Luckily, I found a wall that was solid red and the lighting wasn’t abysmal–so I took this shot, which she was quite happy with.

Fill the Frame

You already know we’re shooting a picture for an oddball square frame, and a noisy background can be a major distraction (I hope my daughter is reading this–her profile pictures are often an indiscriminate jumble of colored pixels, in which I can barely make her out from the background).

Facebook Profile Picture

So the logical next step? Fill the frame as much as possible. I think that tight, close-up face shots work best for profile photos. That reduces the clutter and lets visitors easily identify you. Here’s the picture I currently use on Facebook, which is mostly me, but has just a single background element–a computer monitor.

Facebook Profile Picture

Don’t go overboard, though. Some folks zoom in so far that you only see a part of their face. It’s not a flattering look–I call this the “help, let me out” pose.

Another thing that rarely works well is profile photos containing multiple people. Frequently, I see photos of two or three people, or even an entire family portrait, wedged into that tiny frame. It becomes challenging to identify anyone or anything in a space that small. My advice: Save the family portrait for the photo section of the site, and keep the profile focused on you.

Use Enough Light

Lighting is always important when taking any kind of photo, and doubly so if you’re using a camera phone. Certainly, your camera’s flash is the enemy. Close-up face shots are easily blown out by camera flash, and in the dark you’re likely to get red eye. When I shot that profile photo of my wife that I showed you earlier, I knew we were in a relatively dark place. But instead of using the flash, which would look horrible, I turned on her camera phone’s HDR mode, which tries to make the best of available light. The result wasn’t something I’d submit in a photo contest, but it was acceptable for Facebook.

Consider the Angle

Finally, one last bit of portrait wisdom: Consider your angle. You can take portraits straight on, for example, from below, or above. Folks are generally somewhat more photogenic when shot from an elevated position, which is why you see a lot of photos of people looking up into the camera on Facebook. It might be a cliché, but it actually works. You can easily get that shot yourself by holding your camera phone at arm’s length, just about at forehead or hair level, or someone can get the shot for you. Shots from below, though, are generally not that attractive.

Hot Pic of the Week

Get published, get famous! Each week, we select our favorite reader-submitted photo based on creativity, originality, and technique.

Here’s how to enter: Send us your photograph in JPEG format, at a resolution no higher than 640 by 480 pixels. Entries at higher resolutions will be immediately disqualified. If necessary, use an image editing program to reduce the file size of your image before e-mailing it to us. Include the title of your photo along with a short description and how you photographed it. Don’t forget to send your name, e-mail address, and postal address. Before entering, please read the full description of the contest rules and regulations.

denver street life

This week’s Hot Pic: “Denver Street Life” by Leo Burkey, Denver, Colorado

Leo says that he processed this photo in Photoshop using a filter called Pixel Bender, which he thinks lends the photo a Norman Rockwell sort of feel.

cloudy day

This week’s runner-up: “Cloudy Day” by Nic Jaworski, Charlotte, North Carolina

Nic says that he shot this photo with his LG enV Touch camera phone on the Outer Banks of North Carolina.

Ice Clear Media are made about Creative Digital Marketing.


Google to Revamp YouTube with Original Content

Posted by | News & Insight, Social Media Advice, Social Media Marketing, YouTube | No Comments

The king of streaming video, YouTube, has made a success story out of hosting user generated content; stealing eyeballs off television networks, thanks to a user base that’s warmed up to the freedom of content that comes directly from the source and without the meddling of any TV network or production houses. According to a Wall Street Journal report, Google wants to bite into the broadcast TV model by hosting around 20 channels showcasing several hours of professionally produced original programming per week. YouTube got a cool $100 million from Google to implement the original programming.
The streaming website will be competing with traditional TV networks with its own model of original content, which is a daunting proposition considering the quality of professionally produced network content. The question is – will the average user, who fires up YouTube expecting memetic videos uploaded by random users, want to see YouTube’s version of network programming?

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