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7 Tips To Write The Perfect Press Release

Posted by | Content Marketing and Optimisation, Facebook, Google, Link Building (SEO), Natural Search SEO, News & Insight, Olivia Naire, Search Marketing (SEO, PPC), Social Media Advice, Social Media Marketing, Twitter, Video & Rich Media, YouTube | No Comments

7 Tips To Write The Perfect Press Release

Writing the right press release is of course a difficult task. This is precisely the reason why we come cross thousands of inaccurate, badly edited press releases. Such press releases do not add value to website promotion; rather they have a negative effect. Therefore writing and formatting a press release correctly is an absolute must. The online press release is the most effective way of providing important updates and information in the Internet. If you are launching a new website, you cannot expect all your customers to know about the forthcoming project. A press release is the perfect way to give them this information to your customers and search engines.

1. Use Simple Language

The press release should be easy to understand. The paragraphs should be short and the language crisp. Like any other forms of writing avoid redundancy; rather focus on news. In short, the reader should understand clearly what news/new development you are trying to convey.

2.Call for Action

Like a sales copy a press release should encourage the readers to action. The news written should be interesting and compelling and the reader should feel free to contact you at the number given below the press release. Read More

wpid-google-plus-top-positive-emotions.png

Are People Loving Google+ or Hating It?

Posted by | Video & Rich Media | One Comment

Quick – who am I describing with these sentiments: great, awesome, interesting, cool, better than Facebook, annoying, boring, stupid…

 

You got it (and of course the title of the post probbbbably gave it away) – Google Plus (aka Google+ aka Google plus 1 aka the Facebook Killer aka that new Google social thing).

 

Those terms are just some of the emotions that people have around the product. In a nutshell, people are amped about Google+, as you can see from this sentiment chart that shows positive and negative sentiment for Google Plus over the past few weeks.

 

 

But 35% of people talking online about Google+ are doing it on Twitter, followed by 24% on blogs and 16% on social networks, so I have to wonder how many of us talking about it are talking about it because we’re /*nerds*/ and #social #media #marketers who can’t help but squeal like schoolgirls about good ol’, sock-em-in-the-eye-with-the-next-big-thing Silicon Valley rivalry in the hottest online movement since the indoctrination of Web 2.0.

 

I also can’t help but wonder if we GeekTechMarketerNerds are skewing the sentiment, since people I’ve talked to in the real world (like, not through a computer) have often said “yeah it’s cool but now what do I do?”

 

So what’s really behind all of this positive sentiment? Let’s look under the hood. Of 5,332 sound bites (aka mentions) expressing positive emotions for Google+, 21% like it and 16% love it. On the negative side, 34% hate it and 19% don’t like it (that’s from a smaller segment of 736 sound bites).

 

Positive emotions around Google Plus

 

People who expressed positive emotions other than “love” or “awesome” seem to like it rather lackadaisically with somewhat weak emotions like “interesting”, “enjoy”, and “cool”. The smaller group of people who expressed negative emotions seem to be a bit more ferocious with “hate”, “f*ck”, “annoying”, “boring”, “evil” and “stupid”.

 

Negative emotions around Google+

 

We can also look at the intended behaviors people have expressed around Google Plus. With Google‘s need-to-know-someone-in-the-in-crowd invitation-only launch it’s only natural that 17% of the positive behaviors were made up of “need” and “want”.

 

Positive intended behaviors around Google Plus

 

People want Google Plus

 

Most people are talking about using it, and more people are talking about trying it than switching to it.

 

Negative behaviors are even more interesting: 21% don’t get it, won’t get it or can’t get it, 5% think it’s a waste, 8% dont want or need it, and 2% don’t trust it. Ouch. But again, the negative sentiments overall were on a much smaller scale, so there are fewer of these than positives.

 

Negative intended behaviors for Google+

 

People don't get, can't get, or refuse to get Google Plus

 

Lastly, inquiring minds want to know… Is Google+ a Facebook killer? Well, here’s what the data tells us: 13% of the positive “likes” about the product are people saying they think it’s better than Facebook, 13% think Google+ makes it easier, and 9% think Google can do more things better than other competitive products. A sign of what’s in store or just the sentiment of a bunch of us over-excited geeks?  Tough to say.

 

What people like about Google Plus

 

What does Google still have to work on? An easy way to get an RSS feed seems to be top-of-mind, followed by other technical limitations, their terms of service, and maybe just being a little less scary to some people. Oh, and is it too late to do something about that name…(and their use-your-real-name profile policy)?

 

What people don't like about Google+

 

Google+ dislike: no rss

 

Google+ dislike: terms of service

 

Google Plus dislike: technical limitations

 

Google Plus dislike: trouble figuring it out

 

Google+ dislike: the name

Google+ vs Twitter Facebook growth

Has Google+ gone quiet? It made Facebook Tremble, but did it last?

Posted by | Facebook, Google, Link Building (SEO), News & Insight, Olivia Naire, Online PR, Search Engine Marketing, Search Marketing (SEO, PPC), Social Media Advice, Social Media Marketing, Twitter, Video & Rich Media, YouTube | 4 Comments

Has Google+ gone quiet?

It made Facebook & Twitter Tremble, but did it last?

 

It took Facebook and Twitter more than two years each to hit the 20 million user mark. It took “little” social media startup Google+ just two weeks to do the same. Whilst joining Google+is still on an “invite only” basis, just last week, Google+ passed an estimated 10 million users, and on Friday, doubled that number. Wow, not bad for a months work!

 

Google+ vs Twitter Facebook growth

This graph above, built by tech engineer Leon Håland, provides a startling visual of the various trajectories, with Google+ taking off like an M16, while its competitors look like they’re taking their time toddling up the social networking hill.

“I’ve never seen anything grow this quickly,” Andrew Lipsman, vice president of industry analysis at comScore told the Wall Street Journal.

Twitter accumulated as many new visitors quickly in 2009, he said,

“but that happened over several months.”

As drastic as this difference is, nobody’s surprised and of course, past performance isn’t an indicator of future gains. Facebook and Twitter started from scratch, while Google+ lives on the top navigation on a 13-year-old search engine so ingrained with how we live now, it’s also a verb (as in, “to Google”). Google also owes thanks to Facebook and Twitter, where friends offer up their extra semi-exclusive invites to Google+ to those who call dibs.
Google+ membership may very well level off after the initial excitement dies down, and it’s still got a ways to go to compete with Facebook’s 750 million users and Twitter’s 200 million accounts.
We we’re listening to some conversations via buzz monitoring and found that, these comments we’re the top comments regarding Google+

  • “Google+ has gone quiet”
  • “Not sure what I need to do on here”
  • “Okay, so what next?”
  • “It’s okay, nothing special”
  • “I’m on Google+ it’s pretty cool”

So in summary, whilst Google+ has managed to surcharge is membership interest, will they be able to sustain the interest of the social network gooers like Facebook and Twitter do and will Google+ be great for businesses desperate to lead in the social media space?… in short, let’s watch this space.

 

Google+ where to next…?

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