News & Insight

Link_Optimization

Footer Link Optimization for Search Engines and User Experience

Posted by | Content Marketing and Optimisation, Facebook, Google, Latest News, Link Building (SEO), Olivia Naire, Search Engine Marketing, Search Marketing (SEO, PPC), Social Media Marketing, Twitter | No Comments

Footer Link Optimization for Search Engines and User Experience: It’s huge – seriously big. And while it’s valuable for users and even contains some interesting content, it’s not really accomplishing the job of a footer – it’s more like a giant permanent content block on the site

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User Friendly Content

7 Tips To Write The Perfect Press Release

Posted by | Content Marketing and Optimisation, Facebook, Google, Link Building (SEO), Natural Search SEO, News & Insight, Olivia Naire, Search Marketing (SEO, PPC), Social Media Advice, Social Media Marketing, Twitter, Video & Rich Media, YouTube | No Comments

7 Tips To Write The Perfect Press Release

Writing the right press release is of course a difficult task. This is precisely the reason why we come cross thousands of inaccurate, badly edited press releases. Such press releases do not add value to website promotion; rather they have a negative effect. Therefore writing and formatting a press release correctly is an absolute must. The online press release is the most effective way of providing important updates and information in the Internet. If you are launching a new website, you cannot expect all your customers to know about the forthcoming project. A press release is the perfect way to give them this information to your customers and search engines.

1. Use Simple Language

The press release should be easy to understand. The paragraphs should be short and the language crisp. Like any other forms of writing avoid redundancy; rather focus on news. In short, the reader should understand clearly what news/new development you are trying to convey.

2.Call for Action

Like a sales copy a press release should encourage the readers to action. The news written should be interesting and compelling and the reader should feel free to contact you at the number given below the press release. Read More

email-marketing

Top 10 Email Marketing Tips for SME’s

Posted by | Content Marketing and Optimisation, Marketing Tips, News & Insight, Olivia Naire, Online PR | 3 Comments

If your a small business owner, you’ll understnand that lead generation is a vital element of your online business. With this in mind, email marketing is one of the lowest cost forms of online advertising currently available. This article attempts to compile the de facto top 10 Email Marketing Tips for small to medium businesses. The main objective is to help SMEs to better utilise their online marketing budget and realise greater return on investment.

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Google gets qualified praise for privacy changes

Posted by | News & Insight | One Comment

 

Google gets qualified praise for privacy changes

 

 

 

The Information Commissioner’s Office has given Google a pat on the back for tightening up privacy since its Street View cars broke data protection laws, but has said the company still has work to do.

 

Google Street View car

 

The Information Commissioner’s Office has broadly welcomed moves by Google to improve its privacy policies after its Street View cars collected unsecured Wi-Fi data. Photo credit: Byrion on Flickr

 

 

 

In an audit carried out in July, the UK’s data protection authority found that Google had taken “reasonable” steps to improve its privacy policies. The investigation — which included an on-site visit, interviews with staff, inspection of selected records and a desk-based review of documentation — followed Google‘s harvesting of emails and passwords from unsecured Wi-Fi networks as it collected location data using its Street View cars.

 

 

 

Businesses should gain consent before placing cookies on customers’ computers, according to new advice from the Information Commissioner’s Office

 

 

 

“I’m satisfied that Google has made good progress in improving its privacy procedures following the undertaking they signed with me last year,” information commissioner Christopher Graham said in a statement on Tuesday. “All of the commitments they gave us have been progressed, and the company has also accepted the findings of our audit report where we’ve asked them to go even further.”

 

The ICO concluded in its audit that Google‘s changes “reduce, but do not eliminate, the risk of an incident similar to the mistaken collection of payload data by Google Street View vehicles occurring again”.

 

In November, the ICO ruled that the Google‘s collection of data was not lawful under the Data Protection Act. However, it did not impose a fine on the company, saying that it did not gain those powers until after it had begun investigating the Street View cars’ actions. Instead, it received an undertaking from Google that it would improve its internal privacy structure, training and awareness, to be checked via the consensual audit.

 

In its audit, the data watchdog gave Google the second-highest rating of ‘reasonable assurance’ that processes are in place and being followed. These include a design document to make sure projects build in privacy from the beginning; advanced data protection training for all engineers; and extra training on privacy and protection of user data for all staff.

 

However, Graham warned Google that it still has work to do and that the report is not a “rubber stamp” for Google‘s data protection policies.

 

The company needs to ensure its work in this area continues to evolve alongside new products and technologies. Google will not be filed and forgotten by the ICO.
 

– Christopher Graham, ICO

 

“The company needs to ensure its work in this area continues to evolve alongside new products and technologies,” Graham said. “Google will not be filed and forgotten by the ICO.”

 

The ICO also recommended other ways Google can tighten up its procedures. It suggested it issue an explanation of how data will be managed in products, an accuracy-checked privacy design document for all projects, and additional privacy training for specific engineering disciplines.

 

“We have worked hard on these new privacy controls, which are designed to improve our internal practices without getting in the way of the innovation that has powered Google since its inception,” Alma Whitten, director of privacy for products and engineering at Google, said in a blog post response to the audit’s recommendations.

 

“We know that there is no perfect solution, so we will continue to improve our current processes and develop new ones so that privacy awareness grows and evolves alongside Google,” he added.

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Hackers Plot To “Destroy” Facebook On 5th November 2011…

Posted by | Link Building (SEO), News & Insight, Search Engine Marketing, Search Marketing (SEO, PPC) | One Comment

Hackers Plot To “Destroy” Facebook On 5th November 2011…

 

Anonymous To

 

A hacker group by the name of “Anonymous” have issued a loud warning to Facebook saying that it will be destroyed by 5th November 2011. If this is to be believed then mark your calendars for 5th November, because if the internet hacker collective Anonymous (including a whole load of script kiddies as well) is to be believed, Facebook will be “destroyed” on that day. The hacktivist group released a video on YouTube proclaiming what it dubs OpFaceBook. Their grouse lies against the the social networking website’s much publicised privacy violations.

 

 

 
Facebook has been selling information to government agencies and giving clandestine access to information security firms so that they can spy on people from all around the world. Some of these so-called whitehat infosec firms are working for authoritarian governments, such as those of Egypt and Syria,” accused Anonymous in the release. It further derides Facebook‘s reluctance to part with user data despite account deletion. The message ends with a rather pragmatic warning: “When a service is “free,” it really means they’re making money off of you and your information”.

Soon enough, the Anonymous Twitter feed denied involvement through a tweet. This was followed with a much less ambiguous tweet that cried out in all caps that it isn’t Anonymous’ style to kill the messenger, which is Facebook in this case. This is reminiscent of the recent instances, where a total lack of control and cooperation has been evident among the Anonymous ranks.

 

At any rate, if not the entire Anonymous collective, at least some factions seem determined to bring Facebook down. It seems we will have to be patient untill 5th November. Just when you thought you’d heard it all…. Watch this space Facebook fans.

 

Twitter_Search

How to use Twitter Search and Why it’s important

Posted by | Link Building (SEO), News & Insight, Search Engine Marketing, Search Marketing (SEO, PPC), Twitter | One Comment

 

How to use Twitter Search and Why it’s important

 

 

 

Twitter has quite possibly become the widest, most insightful, and perpetually open window into the minds of the masses that the world has ever seen. Its large and growing group of users post everything from news about current events to, yes, the occasional photo of what’s for lunch. All this tweeting can be invaluable for any number of uses–but only if you know how to find what you need.

 

 

 

There are now over 200 million users who constantly post just about anything you can imagine: links to important news, complaints about a product, design tips and inspiration, favorite new bands, family photos–you name it. These diverse nuggets are getting posted by Twitter’s equally diverse share of the world’s population: the general public, celebrities, politicians, authorities, marketers, customer support, and more. Fun fact: 70 percent of Twitter’s usage now comes from outside the United States. If Twitter is the world’s largest water cooler, its search tools are an omnipresent pair of ears that can give you an instant perspective on any topic at any time.

 

Twitter’s popularity is due in part to how easy the company made it for users to post content. But the service’s architecture, rich API, and organic culture also make it easy to mine this increasing mountain of data for just the information you need. Want to check how a product launch is going or how you’re stacking up against a competitor? Need to monitor tweets about a major event? Or perhaps you want to get more personal with your customers and provide one-on-one support when they post complaints. These ideas are just scratching the surface, but a number of clients, tools, and tricks make it easy to find what you’re looking for.

 

There are a plethora of ways to mine Twitter, but let’s start with the basics at search.twitter.com. This decidedly Google-like page offers a very simple interface. It also displays Twitter’s signature list of trending topics–things that have captured the momentary attention span of Twitter users the world over.

 

Type your query, hit Return, and off you go. You can search for the name of a product, a person, a topic, a specific Twitter username, or a hashtag–a word with a pound sign (#) in front of it (such as: #io2011).

 

Hashtags on Twitter are akin to tags on Flickr or Pinboard–they’re a tool that grew organically out of the community as a way to tag a topic or event. You can click, or tap, on a hashtag on Twitter.com and most of its clients to see all other tweets that contain the same tag. You can also track hashtags, a technique that I’ll get to in a moment.

 

A useful perk of search.twitter.com is that its search results page is fluid. Instead of merely giving you a static list of results at the time you ran your query, it will actually continue watching Twitter for mentions and alert you at the top of the page when there are more to view. Dedicated apps for the Mac, iPhone, and iPad often provide a continuously updating live stream of these search results.

 

One drawback of Twitter’s search tools is that, because of the sheer volume of tweets its users generate, Twitter only provides access to a few days’ worth of archives. Twitter recently published some staggering stats: as of March 2011, users now create one billion tweets per week, or 140 million tweets per day. The company’s search index simply cannot keep up with that activity, which is something Twitter has been working to improve for over a year. In other words, our tweets are all still there; you just can’t search much farther back than a few days until Twitter improves its search infrastructure.

 

Twitter recently announced that its search results will include user-posted images and videos as well as just text tweets. At press time, this feature was still rolling out–some users could see it and some couldn’t.

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Londoners take to social media outlets during the riots

Posted by | Link Building (SEO), News & Insight, Search Engine Marketing, Search Marketing (SEO, PPC) | One Comment

IDG News Service – The photograph shows a hooded young man looking toward the sky just after he apparently threw something. Close by, a Citroen compact car is completely engulfed in flames.

 

 

The image is one of thousands of terrifying photos circulating in printed media and online outlets such as Facebook and Twitter following three nights of some of the most intense rioting in London in 30 years. The riots started on Sunday night following a peaceful march protesting the fatal shooting of a 29-year-old man by police.

London fire Cars burn on a street in Ealing, London. (Toby Melville / Reuters)

The photo has been posted on the Tumbler blogging platform on a page called “Catch a Looter,” a grassroots attempt to help police identify some of the more flagrant participants in the riots who have set buses on fire, looted shops and clashed with police.

 

“Catch a Looter” is also posting videos, including the horrific one of a young boy sitting on the ground bleeding. He is helped up by one man, who pretends to aid him while another opens and then surreptitiously steals items from the boy’s backpack. Blood stains the sidewalk as he stumbles away.

 

The site’s creator, who did not want to be identified, said he wanted “to do something to help fight back against the opportunistic thieves and thugs who are ruining people’s lives casually and entirely for their own benefit.”

 

“My intention isn’t to start a witch hunt or vigilante group, merely to gather all the photos in one place for ease of use,” he said.

 

U.K. police and government officials have stressed that in the coming days they will seek to identify and prosecute people believed to have taken part in the city-wide rampages. Social networking and media sites will play an important role.

 

On Tuesday, the U.K.’s Metropolitan Police Service (MPS) began posting images from closed-circuit TV cameras of people suspected of looting on Flickr. The effort is part of Operation Withern, the service’s investigation into the riots.

 

“We have been making arrests all evening and have a team working during the night examining CCTV images,” according to a statement on Tuesday from the MPS.

 

The efforts are a more positive spin on the use of technology amid the disturbances. As with any major news event, Twitter is filled with posts, many labeled with the hashtag “#londonriots.”

Google+ vs Twitter Facebook growth

Has Google+ gone quiet? It made Facebook Tremble, but did it last?

Posted by | Facebook, Google, Link Building (SEO), News & Insight, Olivia Naire, Online PR, Search Engine Marketing, Search Marketing (SEO, PPC), Social Media Advice, Social Media Marketing, Twitter, Video & Rich Media, YouTube | 4 Comments

Has Google+ gone quiet?

It made Facebook & Twitter Tremble, but did it last?

 

It took Facebook and Twitter more than two years each to hit the 20 million user mark. It took “little” social media startup Google+ just two weeks to do the same. Whilst joining Google+is still on an “invite only” basis, just last week, Google+ passed an estimated 10 million users, and on Friday, doubled that number. Wow, not bad for a months work!

 

Google+ vs Twitter Facebook growth

This graph above, built by tech engineer Leon Håland, provides a startling visual of the various trajectories, with Google+ taking off like an M16, while its competitors look like they’re taking their time toddling up the social networking hill.

“I’ve never seen anything grow this quickly,” Andrew Lipsman, vice president of industry analysis at comScore told the Wall Street Journal.

Twitter accumulated as many new visitors quickly in 2009, he said,

“but that happened over several months.”

As drastic as this difference is, nobody’s surprised and of course, past performance isn’t an indicator of future gains. Facebook and Twitter started from scratch, while Google+ lives on the top navigation on a 13-year-old search engine so ingrained with how we live now, it’s also a verb (as in, “to Google”). Google also owes thanks to Facebook and Twitter, where friends offer up their extra semi-exclusive invites to Google+ to those who call dibs.
Google+ membership may very well level off after the initial excitement dies down, and it’s still got a ways to go to compete with Facebook’s 750 million users and Twitter’s 200 million accounts.
We we’re listening to some conversations via buzz monitoring and found that, these comments we’re the top comments regarding Google+

  • “Google+ has gone quiet”
  • “Not sure what I need to do on here”
  • “Okay, so what next?”
  • “It’s okay, nothing special”
  • “I’m on Google+ it’s pretty cool”

So in summary, whilst Google+ has managed to surcharge is membership interest, will they be able to sustain the interest of the social network gooers like Facebook and Twitter do and will Google+ be great for businesses desperate to lead in the social media space?… in short, let’s watch this space.

 

Google+ where to next…?

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