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Footer Link Optimization for Search Engines and User Experience

Posted by | Content Marketing and Optimisation, Facebook, Google, Latest News, Link Building (SEO), Olivia Naire, Search Engine Marketing, Search Marketing (SEO, PPC), Social Media Marketing, Twitter | No Comments

Footer Link Optimization for Search Engines and User Experience: It’s huge – seriously big. And while it’s valuable for users and even contains some interesting content, it’s not really accomplishing the job of a footer – it’s more like a giant permanent content block on the site

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User Friendly Content

7 Tips To Write The Perfect Press Release

Posted by | Content Marketing and Optimisation, Facebook, Google, Link Building (SEO), Natural Search SEO, News & Insight, Olivia Naire, Search Marketing (SEO, PPC), Social Media Advice, Social Media Marketing, Twitter, Video & Rich Media, YouTube | No Comments

7 Tips To Write The Perfect Press Release

Writing the right press release is of course a difficult task. This is precisely the reason why we come cross thousands of inaccurate, badly edited press releases. Such press releases do not add value to website promotion; rather they have a negative effect. Therefore writing and formatting a press release correctly is an absolute must. The online press release is the most effective way of providing important updates and information in the Internet. If you are launching a new website, you cannot expect all your customers to know about the forthcoming project. A press release is the perfect way to give them this information to your customers and search engines.

1. Use Simple Language

The press release should be easy to understand. The paragraphs should be short and the language crisp. Like any other forms of writing avoid redundancy; rather focus on news. In short, the reader should understand clearly what news/new development you are trying to convey.

2.Call for Action

Like a sales copy a press release should encourage the readers to action. The news written should be interesting and compelling and the reader should feel free to contact you at the number given below the press release. Read More

Google+ vs Twitter Facebook growth

Has Google+ gone quiet? It made Facebook Tremble, but did it last?

Posted by | Facebook, Google, Link Building (SEO), News & Insight, Olivia Naire, Online PR, Search Engine Marketing, Search Marketing (SEO, PPC), Social Media Advice, Social Media Marketing, Twitter, Video & Rich Media, YouTube | 4 Comments

Has Google+ gone quiet?

It made Facebook & Twitter Tremble, but did it last?

 

It took Facebook and Twitter more than two years each to hit the 20 million user mark. It took “little” social media startup Google+ just two weeks to do the same. Whilst joining Google+is still on an “invite only” basis, just last week, Google+ passed an estimated 10 million users, and on Friday, doubled that number. Wow, not bad for a months work!

 

Google+ vs Twitter Facebook growth

This graph above, built by tech engineer Leon Håland, provides a startling visual of the various trajectories, with Google+ taking off like an M16, while its competitors look like they’re taking their time toddling up the social networking hill.

“I’ve never seen anything grow this quickly,” Andrew Lipsman, vice president of industry analysis at comScore told the Wall Street Journal.

Twitter accumulated as many new visitors quickly in 2009, he said,

“but that happened over several months.”

As drastic as this difference is, nobody’s surprised and of course, past performance isn’t an indicator of future gains. Facebook and Twitter started from scratch, while Google+ lives on the top navigation on a 13-year-old search engine so ingrained with how we live now, it’s also a verb (as in, “to Google”). Google also owes thanks to Facebook and Twitter, where friends offer up their extra semi-exclusive invites to Google+ to those who call dibs.
Google+ membership may very well level off after the initial excitement dies down, and it’s still got a ways to go to compete with Facebook’s 750 million users and Twitter’s 200 million accounts.
We we’re listening to some conversations via buzz monitoring and found that, these comments we’re the top comments regarding Google+

  • “Google+ has gone quiet”
  • “Not sure what I need to do on here”
  • “Okay, so what next?”
  • “It’s okay, nothing special”
  • “I’m on Google+ it’s pretty cool”

So in summary, whilst Google+ has managed to surcharge is membership interest, will they be able to sustain the interest of the social network gooers like Facebook and Twitter do and will Google+ be great for businesses desperate to lead in the social media space?… in short, let’s watch this space.

 

Google+ where to next…?

social-media-bandwagon

10 Best Practices of Social Media Marketing

Posted by | Facebook, Link Building (SEO), Marketing Tips, News & Insight, Olivia Naire, Search Engine Marketing, Search Marketing (SEO, PPC), Social Media Advice, Social Media Marketing, Twitter, YouTube | No Comments

Social Media Marketing is still quite new and for most brand owners and marketers; perfecting Social Media Marketing is still an ongoing process. In light of this, I have prepared 10 best practice Social Media Marketing tips for success in social media.

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Colgate-logo

Colgate uses Facebook followers in digital outdoor campaign

Posted by | Creative Digital Design, Facebook, Link Building (SEO), News & Insight, Olivia Naire, Search Engine Marketing, Search Marketing (SEO, PPC), Social Media Advice, Social Media Marketing, Twitter | No Comments

Colgate uses Facebook followers in digital outdoor campaign

Toothpaste brand Colgate has launched an interactive outdoor campaign, featuring pictures of its Facebook followers smiling in support of children’s charity Barnardo’s.

Colgate:launches interactive campaign featuring Facebook followers

Colgate: launches interactive campaign featuring Facebook followers

Created by VML London, the campaign uses UGC content from Colgate’s Facebook page, where people are asked to “share a smile” for Barnardo’s by uploading their picture of themselves smiling.

Uploaded Facebook pictures are randomly displayed on digital billboards across Birmingham, Liverpool and London.

The digital campaign was booked by Kinetic and is also running across JCDecaux’s Transvison network, and on CBS Outdoor’s XTP screens on the London Underground. The campaign is managed through Grand Visual’s OpenLoop platform.

The campaign aims to collect one million “smiles” throughout the summer. The brand has pledged to donate £100,000 to Barnardo’s when that target has been reached.

The outdoor campaign is part of Colgate’s broader online, radio, digital and experiential activity, produced by a collaboration of agencies including MEC, Cohn & Wolfe, VML London, Grand Visual, Mars and RKCR/Y&R.

Gemma Brown, account manager at VML London, said: “Digital outdoor is the perfect platform to leverage Colgate’s social media activity. Integrating the photos of Facebook users is a good fun incentive for anyone who’s dreamed of starring in their own billboard campaign.”

Social Media Services

5 Social Media Strategies to Strengthen Your Online Presence

Posted by | Content Marketing and Optimisation, Facebook, Marketing Tips, Social Media Advice, Twitter, YouTube | One Comment

5 Social Media Strategies to Strengthen Your Online Presence

If you have taken your organization on line, you also have some social media accounts. As a issue of truth, there is a beneficial probability that you had a social media presence initial.

When I consult individuals with an on line presence the query, which social media web sites bring you the most targeted traffic, I just about generally get (without hesitation) Facebook and Twitter as the answer. But when I inquire what this website traffic does for their enterprise, the answers come a great deal additional hesitant.

5 Social media techniques to boost any small business:

1. Networking

This is an apparent social media system. It does not require a complete good deal of explanation. I consider that everybody with a pc understands that social media is the platform that has enabled us to network with people, we had no way of reaching prior to social media was born.

2. Purchaser services

Due to the fact the bulk of people today uses social media these days, the expectation is that you can go online and get all your concerns answered and problems addressed. This social media tactic is a incredibly complicated one particular in my opinion, since you have to be really careful to balance your on the internet and offline presence.

Simply because of the visibility on line there is a tendency to give on-line buyer assistance priority more than offline. This generates the chance that you produce the picture of only becoming beneficial if your steps are uncovered. Just one way to circumvent this is to post a phone amount online that buyers can contact, fairly than aiding consumers on the net. How long this techniques will keep on to perform I am not guaranteed of. But for now, it is probably your best wager.

3. Obtaining new consumers

There is, in my impression, no improved social media approach than 1 that focusses on discovering new clients. Even if your company is nearby, you can benefit tremendously. It is so much simpler to achieve people online than it is offline, that you will by definition boost your reach utilizing social media.

4. Set up your authority in your niche

By publishing your know-how and answering people today inquiries, related to your area of interest, you will immediately become an authority in your area of interest. The only key is to stick with it and to be constant in your method.

5. PR

This is where social media could be at its most impressive. The point that we can all encourage our firms without having remaining forced to shell out a fortune, has resulted in the leveling of the playing field. We can compete with greater businesses, reaching the very same goal group and creating a presence that is not also far eliminated from the bigger businesses.

I have confined myself to these five social media techniques, realizing entire perfectly that there are a lot of additional. But if you implement just these 5 your business will advantage drastically.

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Taking a Great Facebook Profile Picture

Posted by | Creative Digital Design, Facebook, Marketing Tips, Social Media Advice | No Comments

Recently, I saw something online that struck me as a little funny: Someone was advertising a service to take portraits for Facebook profile photos. Why, I wondered, would anyone pay money to have their face snapped for a little 100-pixel thumbnail? Then I really started to notice… Forums are filled with people asking for advice on taking profile pictures. Folks seem to change their profile photo frequently rather than choosing a portrait and sticking with it, like you keep a driver’s license photo. (My daughter changes her Facebook profile photo weekly.) I’ve already talked about general tips for taking portraits, but this seems like a great time to dive into tips specifically for taking great profile photos.

Think Square

Facebook Profile PictureTraditional portrait photos usually have a vertical orientation, more tall than wide. It’s the very origin of the term “portrait orientation,” in fact. That’s not true about the photos used by most, if not all, social networking and sharing sites, though. Whether you’re taking a picture for Facebook, Flickr, MySpace, Windows Live, or some other site, the little frame that your photo sits in is probably going to be perfectly square, or very nearly so.

That can pose a challenge, since we tend to think about portraits as rectangular. You’ll want to be sure that the camera is zoomed in (or you are physically close enough). When you compose the shot, put the emphasis on your face, not the rest of your body, or the square cropping will tend to make you appear miniscule, or show way too much of the background.

Use a Simple Background

Speaking of the background, you might want to keep it really simple. Remember that your profile photo will be very small. At Facebook, for example, most people see a profile photo that’s just 50 pixels square. That’s like looking at a postage stamp from 3 feet away, so any details in the background will end up looking like noise. You might know what you’re looking at, but that’s only because you saw the photo when it had 10 million pixels in it. Facebook visitors probably won’t have any idea what’s going on.

Facebook Profile Picture

Some people like to use props or a representative setting, but I think the best profile photos have a plain background. Recently, my wife decided she wanted a new profile photo and asked me to take a picture with her camera phone. Unfortunately, we were at a club waiting for a concert to start, and that is rarely the sort of place that’s conducive to good photography. Luckily, I found a wall that was solid red and the lighting wasn’t abysmal–so I took this shot, which she was quite happy with.

Fill the Frame

You already know we’re shooting a picture for an oddball square frame, and a noisy background can be a major distraction (I hope my daughter is reading this–her profile pictures are often an indiscriminate jumble of colored pixels, in which I can barely make her out from the background).

Facebook Profile Picture

So the logical next step? Fill the frame as much as possible. I think that tight, close-up face shots work best for profile photos. That reduces the clutter and lets visitors easily identify you. Here’s the picture I currently use on Facebook, which is mostly me, but has just a single background element–a computer monitor.

Facebook Profile Picture

Don’t go overboard, though. Some folks zoom in so far that you only see a part of their face. It’s not a flattering look–I call this the “help, let me out” pose.

Another thing that rarely works well is profile photos containing multiple people. Frequently, I see photos of two or three people, or even an entire family portrait, wedged into that tiny frame. It becomes challenging to identify anyone or anything in a space that small. My advice: Save the family portrait for the photo section of the site, and keep the profile focused on you.

Use Enough Light

Lighting is always important when taking any kind of photo, and doubly so if you’re using a camera phone. Certainly, your camera’s flash is the enemy. Close-up face shots are easily blown out by camera flash, and in the dark you’re likely to get red eye. When I shot that profile photo of my wife that I showed you earlier, I knew we were in a relatively dark place. But instead of using the flash, which would look horrible, I turned on her camera phone’s HDR mode, which tries to make the best of available light. The result wasn’t something I’d submit in a photo contest, but it was acceptable for Facebook.

Consider the Angle

Finally, one last bit of portrait wisdom: Consider your angle. You can take portraits straight on, for example, from below, or above. Folks are generally somewhat more photogenic when shot from an elevated position, which is why you see a lot of photos of people looking up into the camera on Facebook. It might be a cliché, but it actually works. You can easily get that shot yourself by holding your camera phone at arm’s length, just about at forehead or hair level, or someone can get the shot for you. Shots from below, though, are generally not that attractive.

Hot Pic of the Week

Get published, get famous! Each week, we select our favorite reader-submitted photo based on creativity, originality, and technique.

Here’s how to enter: Send us your photograph in JPEG format, at a resolution no higher than 640 by 480 pixels. Entries at higher resolutions will be immediately disqualified. If necessary, use an image editing program to reduce the file size of your image before e-mailing it to us. Include the title of your photo along with a short description and how you photographed it. Don’t forget to send your name, e-mail address, and postal address. Before entering, please read the full description of the contest rules and regulations.

denver street life

This week’s Hot Pic: “Denver Street Life” by Leo Burkey, Denver, Colorado

Leo says that he processed this photo in Photoshop using a filter called Pixel Bender, which he thinks lends the photo a Norman Rockwell sort of feel.

cloudy day

This week’s runner-up: “Cloudy Day” by Nic Jaworski, Charlotte, North Carolina

Nic says that he shot this photo with his LG enV Touch camera phone on the Outer Banks of North Carolina.

Ice Clear Media are made about Creative Digital Marketing.

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Apple Adjusts In-App Subscription Policies

Posted by | Facebook, Google, Latest News, News & Insight, Olivia Naire, Search Marketing (SEO, PPC), Social Media Marketing, Twitter | No Comments

Apple has walked back its somewhat-controversial policy regarding subscriptions sold via the App Store.

 

Under the company?s previous terms, media publishers were required to sell subscriptions through the App Store at rates preferable or equal to those offered via other channels, with Apple taking 30 percent of the fees.

 

Spokespeople for Apple reportedly confirmed the reversal to various media outlets, including Bloomberg.

 

?Content providers may offer In-App subscriptions at whatever price they wish,? read a June 9 posting on the Apple-centric blog MacRumors, which is widely credited with first noticing the change to Apple?s guidelines, ?and they are not required to offer an in-app subscription simply because they sell a subscription outside the App Store as well.?

 

Publishers hadn?t exactly greeted Apple?s original policy with glee, accusing the company of greediness in its dealings with publishers. ?An Apple-imposed arrangement that requires us to pay 30 percent of our revenue to Apple, in addition to content fees that we pay to the music labels, publishers and artists, is economically untenable,? Music-subscription service Rhapsody wrote in an emailed statement to eWEEK in February, soon after Apple announced its plans. ?The bottom line is: We would not be able to offer our service through the iTunes store if subjected to Apple?s 30 percent monthly fee vs. a typical 2.5 percent credit card fee.?

 

At the time, analysts also questioned whether the marketplace would tolerate Apple?s terms.

 

?At the end of the day, the market and customers will decide this,? Gartner analyst Michael Gartenberg told eWEEK. ?If services begin pulling out of the iTunes marketplace, customers will be frustrated, and Apple will respond.?

 

That being said, he thought Apple had some flexibility in the matter: ?From Apple?s perspective, they can always move rates down, not raise them. Apple wants to make sure their customers are paying what they?d be paying anywhere.?

 

Other analysts took a much more dire view.

 

?What Apple has done already is sufficient to make providers of content aggressively invest in alternative means to reach the market,? James McQuivey, an analyst with Forrester, wrote in a Feb. 16 blog posting. ?You can fault the company for choosing not to anticipate that seeking a 30 percent toll would bring any subscription model of any type to its knees.?

 

Apple?s rivals immediately rushed in to exploit the potential schism between Apple and publishers. On Feb. 16, Google announced Google One Pass, a service that the search engine described as letting ?publishers set their own prices and terms for their digital content,? with Google taking 10 percent of any revenue.

 

Now Apple?s chosen to modify its policy, with some caveats. ?Apps can read or play approved content (specifically magazines, newspapers, books, audio, music and video) that is subscribed to or purchased outside the app,? reads the updated guidelines, ?as long as there is no button or external link in the app to purchase the approved content.? In-app purchasing will apparently continue to earn Apple its 30 percent, according to MacRumors, which could still rub some publishers the wrong way.

 

Nonetheless, the change is likely to adjust publishers? dealings with Apple yet again.

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A Third of Online Ads Come from Facebook Accounts

Posted by | Facebook, Google, Latest News, News & Insight, Olivia Naire, Search Marketing (SEO, PPC), Social Media Marketing, Twitter | No Comments

A Third of Online Ads Come from Facebook Accounts

 

A Third of Online Ads Come from Facebook Accounts

 

Nearly one in every three online ads in U.S. can now be attributed to Facebook accounts, according to website traffic counter Comscore. The number has doubled from what was recorded last year during the first quarter of 2010.

According to the results, 1.11 trillion ads were displayed to U.S. Internet users during the first quarter of 2011, of which, 346 billion were from Facebook accounts, thus accounting to a staggering 31.2 percent. Yahoo sites came in second with 122.5 billion impressions (10.1 percent), Microsoft came third with 53.5 billion (4.8 percent), AOL came in fourth with 33.4 billion (3 percent), while Google stood fifth with 27.9 billion impressions (2.5 percent).

Facebook’s advertising market share also increased 15 percent points from 16.2 percent in the first quarter, according to Comscore. Comscore EVP, Jeff Hackett said, “The U.S. online display advertising market maintained its strong momentum from last year with a terrific first quarter.”

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