Footer Link Optimization for Search Engines and User Experience

Posted by | Content Marketing and Optimisation, Facebook, Google, Latest News, Link Building (SEO), Olivia Naire, Search Engine Marketing, Search Marketing (SEO, PPC), Social Media Marketing, Twitter | No Comments

Footer Link Optimization for Search Engines and User Experience: It’s huge – seriously big. And while it’s valuable for users and even contains some interesting content, it’s not really accomplishing the job of a footer – it’s more like a giant permanent content block on the site

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User Friendly Content

7 Tips To Write The Perfect Press Release

Posted by | Content Marketing and Optimisation, Facebook, Google, Link Building (SEO), Natural Search SEO, News & Insight, Olivia Naire, Search Marketing (SEO, PPC), Social Media Advice, Social Media Marketing, Twitter, Video & Rich Media, YouTube | No Comments

7 Tips To Write The Perfect Press Release

Writing the right press release is of course a difficult task. This is precisely the reason why we come cross thousands of inaccurate, badly edited press releases. Such press releases do not add value to website promotion; rather they have a negative effect. Therefore writing and formatting a press release correctly is an absolute must. The online press release is the most effective way of providing important updates and information in the Internet. If you are launching a new website, you cannot expect all your customers to know about the forthcoming project. A press release is the perfect way to give them this information to your customers and search engines.

1. Use Simple Language

The press release should be easy to understand. The paragraphs should be short and the language crisp. Like any other forms of writing avoid redundancy; rather focus on news. In short, the reader should understand clearly what news/new development you are trying to convey.

2.Call for Action

Like a sales copy a press release should encourage the readers to action. The news written should be interesting and compelling and the reader should feel free to contact you at the number given below the press release. Read More

Google+ vs Twitter Facebook growth

Has Google+ gone quiet? It made Facebook Tremble, but did it last?

Posted by | Facebook, Google, Link Building (SEO), News & Insight, Olivia Naire, Online PR, Search Engine Marketing, Search Marketing (SEO, PPC), Social Media Advice, Social Media Marketing, Twitter, Video & Rich Media, YouTube | 4 Comments

Has Google+ gone quiet?

It made Facebook & Twitter Tremble, but did it last?


It took Facebook and Twitter more than two years each to hit the 20 million user mark. It took “little” social media startup Google+ just two weeks to do the same. Whilst joining Google+is still on an “invite only” basis, just last week, Google+ passed an estimated 10 million users, and on Friday, doubled that number. Wow, not bad for a months work!


Google+ vs Twitter Facebook growth

This graph above, built by tech engineer Leon Håland, provides a startling visual of the various trajectories, with Google+ taking off like an M16, while its competitors look like they’re taking their time toddling up the social networking hill.

“I’ve never seen anything grow this quickly,” Andrew Lipsman, vice president of industry analysis at comScore told the Wall Street Journal.

Twitter accumulated as many new visitors quickly in 2009, he said,

“but that happened over several months.”

As drastic as this difference is, nobody’s surprised and of course, past performance isn’t an indicator of future gains. Facebook and Twitter started from scratch, while Google+ lives on the top navigation on a 13-year-old search engine so ingrained with how we live now, it’s also a verb (as in, “to Google”). Google also owes thanks to Facebook and Twitter, where friends offer up their extra semi-exclusive invites to Google+ to those who call dibs.
Google+ membership may very well level off after the initial excitement dies down, and it’s still got a ways to go to compete with Facebook’s 750 million users and Twitter’s 200 million accounts.
We we’re listening to some conversations via buzz monitoring and found that, these comments we’re the top comments regarding Google+

  • “Google+ has gone quiet”
  • “Not sure what I need to do on here”
  • “Okay, so what next?”
  • “It’s okay, nothing special”
  • “I’m on Google+ it’s pretty cool”

So in summary, whilst Google+ has managed to surcharge is membership interest, will they be able to sustain the interest of the social network gooers like Facebook and Twitter do and will Google+ be great for businesses desperate to lead in the social media space?… in short, let’s watch this space.


Google+ where to next…?

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Having a No.1 Ranking in Google Doesn’t Always Get Results

Posted by | Content Marketing and Optimisation, Google, Link Building (SEO), Link Building News, Marketing Tips, News & Insight, Olivia Naire, Online PR, Search Engine Marketing, Search Marketing (SEO, PPC) | No Comments

Having a No.1 Ranking in Google Doesn’t Always Get Results – Yes, you did read that correctly. You may have achieved your ultimate goal – the number one placement on Google. Is it getting the results you had hoped? Is your phone ringing or Inbox being filled with people seeking your services? If not, there may be a very good reason for that.

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Tutorial: Social Media Analytics via Google Analytics

Posted by | Google, Link Building (SEO), News & Insight, Olivia Naire, Search Engine Marketing, Search Marketing (SEO, PPC) | No Comments

In an effort to come to a better understanding of just what social media is worth, it’s important to actually segment out and track social media traffic. With a set of filters, a few goals, and a custom report, we can start to track which traffic mediums impact our business and deserve a greater focus.


The Social Media Analytics Report


Here’s what a completed report looks like:




We’re able to track each individual traffic medium and compare it against the number of goals completed.


The Website Settings Page


Google Analytics isn’t the easiest platform to navigate, so follow the screenshots below to get to the settings dashboard. From the settings dashboard we can create the filters and goals needed for the custom report.


First, log into your Google Analytics account and click on the gear on the top right of the page.




That brings you to the “Account Administration” screen. Click on the specific account you want to create the report, filters, and goals for.




Once you’ve clicked on the account, you’ll be given a screen to choose the web property.




Choose the web property, and then you’ll finally reach the settings page. This is where you’ll be able to edit your goals and filters from.




Filtering Social Media Traffic


We’ll be creating two filters; one to clear the (none) descriptor and the second to rename traffic from specific sites as social media. Click on “filters” to create a new filter for the property.




Remove the (none) Descriptor


When Google Analytics documents traffic from the source “direct,” meaning someone used a bookmark or typed in the URL, it automatically sets the medium as “(none).”


The “(none)” descriptor doesn’t really help us when we’re just looking at traffic mediums in our custom report. Creating a filter allows us to tell analytics to rename any traffic with the medium “(none)” as direct.




Filter Specific Traffic as Social Media


The second filter we’ll create renames the medium of traffic from the social media sites we define from “referral” to “social media.”


I’ve defined Facebook, Twitter, Digg, Reddit, MySpace, YouTube, Vimeo, Delicious, Buzzfeed, StumbleUpon, and LinkedIn as my social media sites. You can edit this list and add or remove whichever sites you deem to be social media.


In “Field A -> Extract B” I input:||||||||||




Once both filters are created, all new data will follow the rules prescribed. It’s important to note that only new data will follow the new rules, filters are not retroactive.


Set a Google Analytics Goal


The next step is to set a goal in Google Analytics. Goals allow you to track how specific traffic mediums are converting.


For me, the goal is to get consumers to contact me after learning about my marketing audit services. The page is relatively new and I’m interested in measuring the number of people that actually contact me after reading about the service.


Set a goal by clicking on “goals” on the web property settings page.




Then click on “+ Goal” to create a new goal. You can choose sets of goals, to keep things organized – it doesn’t make a difference which set you use.




On the goal settings page, start filling out the relevant information – outlined in the image below.


Make sure you set up your goal correctly. For example if you want users to get directions to your store from the URL, you’d input “/directions” as the goal URL.


If you want to track users through a number of actions, you can use a goal funnel to track multiple URLs.


For example, you might want to track how many users reach your contact form after reading about your services. Then you’d input your contact page as your goal, and your services page as a required step.




Once your goals and filters are all set, you’re ready to finally set up the custom report to track conversions from social media and other traffic mediums.


Create the Custom Report


The custom report outlines unique visitors, pageviews, and goals completed by traffic medium. You’ll be able to track conversions from organic traffic, direct traffic, referral traffic, and social media traffic.


You can create the custom report by clicking “Custom Reporting” on the top navigation in your analytics account. Click on “+ New Custom Report” to open up the custom report settings page.




On this page you’ll be able to create your custom report by choosing the dimensions and metrics you want to correlate.


The image below outlines the settings for the custom report that allows you to compare traffic mediums based on the amount of goals completed.




If a medium sent thousands of visitors, but none of them completed a goal, that medium is worthless – it’s the reason why goal tracking is so important.


Once you’re happy with the metrics, name and save the report. Now you’ll be able to know which marketing channel is performing best and maximize your investment on it.

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Eric Schmidt on Google Search Result Answers

Posted by | Google, Link Building (SEO), News & Insight, Search Engine Marketing, Search Marketing (SEO, PPC) | No Comments

During an interview last night with Google’s Executive Chairman Eric Schmidt at the D9 Conference, questions from Walt Mossberg and Kara Swisher ranged from a new approach to answering questions in search results, to Google’s social media failures, and the launch of Google Offers. Here’s a quick rundown of the highlights.


Replacing Links With Answers in Search Results


Sounding similar to what Bing Director Stefan Weitz has been saying for a while now, Schmidt said Google is trying to move from link-based answers to algorithmically-based answers, adding that Google wants to produce the best answer for people.


He said an IP address, combined with browsing history and the social data users give to Google, will make up for data it can’t get from Facebook. Schmidt also said that Bing does a better job in a couple of narrow verticals.


Social Failure


The future, according to Schmidt, is SoLoMo – social, local, and mobile. However, Google’s social efforts haven’t amounted to anything and for years Google missed out on “the friend thing.” For that, Schmidt blamed himself.


“Three years ago I wrote memos talking about this general problem. I knew that I had to do something and I failed to do it,” Schmidt said. “A CEO should take responsibility. I screwed up.”


Schmidt also said that Google isn’t trying to duplicate Facebook or turn into a social network. Google wants to use data on social relationships to improve its products.


“Gang of Four”


There was discussion of Google, Apple, Amazon, and Facebook as being the top four brands in the post-PC era because “they provide something you can’t do otherwise” — Google offers “all the world’s information”; Apple has “beautiful products”; Amazon is the “world’s largest store”; and Facebook has “every friend you’ve ever had, including ones you can’t quite remember.”


Schmidt made mention of either PayPal or Twitter being fifth or sixth on the list, and was asked why Microsoft was excluded. Schmidt said this is because “Microsoft is not driving the consumer revolution in the minds of the consumers.”


Google Offers Live Today




Google Offers, Google’s new service offering discount deals of at least 50 percent off while taking a 20 percent cut from sales, launches today in Portland, Oregon and will be integrated with Google Wallet. The first business Portland-area residents can expect to find is a 70 percent discount on drinks, pastries and treats at Floyd’s Coffee Shop.


Google unveils Mobilize for SMEs to explore m-commerce

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Google has launched a free mobile tool called Mobilize that allows small and media sized enterprises (SMEs) to create high-quality mobile sites or landing pages within minutes, without any coding experience.


Talking at a press conference ahead of the search giant’s Think Mobile event in London this afternoon, Ian Carrington, mobile advertising sales director for Google, introduced the ‘Mobilize’ tool for the first time in the UK.


The tool, which will be made available around the world, offers advertisers a range of templates for mobile sites. These include: restaurant; local business; lead generation; social; ecommerce and custom, which allows users to design their own site.


Mobilize is also integrated into Google Analytics, allowing users to monitor the traffic on their site. He said: “Mobile sites are still a barrier m-commerce. We’re hoping to help businesses take advantage of this mobile opportunity with the new tool.” Carrington also used the event to present some recent Google research that shows that 53% of smartphone users in the UK are ‘dual screen’, using their mobile phones while watching TV or using a computer.

He said that 24% of smartphone users in the UK are actively using their phones in-store to compare prices and specifications of different products, while 28% already have made a purchase on a mobile.

The business potential of making websites ‘mobile ready’ was a main theme to emerge from last year’s Think Mobile event in London.


Today, Carrington said that only 17% of businesses have mobile ready sites, but with smartphone ownership up 38% year on year in the UK, must be mobile ready.

When questioned, Carrington stressed that Google recommends SMEs build mobile-ready sites and then only if it’s a success explore making more expensive apps.


Top Reasons why Google+ will beat Facebook

Posted by | Google | One Comment

Top Reasons why Google+ will beat Facebook


Google+ Social Network ProjectWhen Facebook founder Mark Zuckerberg signed on to Google+ he posted a glum-looking photograph. Was it a mere coincidence, or a fitting reflection of the foreboding that Facebook top brass shares in light of the arrival of fearsome competition? There are plenty of reasons why Google+ will beat Facebook hands down.


Integration into the whole gamut of Google services is evidently the biggest selling point of Google+. “Can you start to see/imagine what Google+ does for Gmail? Picassa? Youtube? Not to mention search? The +1 system that Google now has control of (unlike Facebook Likes) can really influence and change the nature of their search,” says Tom Anderson, MySpace founder.




Anderson explains that though Google+ looks like a “reaction” to Twitter/Facebook, it does indeed make Google a better, more integrated set of services. “Google already has top-notch products in key categories–photos, videos, office productivity, blogs, Chrome, Android, maps and (duh) search.”
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While Facebook may have had a head start in the social networking model, Google is poised to play catch up very soon. Google has millions of users availing of its free services like email, Docs etc. besides enjoying a near monopoly in search business.


As Google+ offers to integrate its social line into the whole range of free Google service, why would millions of those people ever want to go to another website for purely social networking purpose?


The second biggest plus of Google+ is that its networking model is more grounded on real life patterns of socializing. The ‘Circles’ concept presents a way to find friends and socialize with them in a more direct, real-life method. Google says the Google+ model is different from the Facebook model, which doesn’t distinguish between family, close friends and acquaintance.


If you fear being bombarded with what all the ‘friends’ are sharing, without being able to pick and choose who you would like to interact with and what level, then you would certainly find more peace at Google+.


“Not all relationships are created equal. So in life we share one thing with college buddies, another with parents, and almost nothing with our boss,” Google says.


Google+ offers an altogether different model of social networking. The core of Google+ is a feature called ‘Circles’ which helps a member organize different kinds of friends at various levels and control the way process of sharing.


“We only want to connect with certain people at certain times, but online we hear from everyone all the time,” says the blog. If a Facebook member has 100 friends or more he/she frets over the idea of posting anything since everything is seen as a stage performance. “… so we often share less because of stage fright.” And then, we define “friend” and “family” differently, in our own way, on our own terms.


Thirdly, in a useful give and take with the Android, your android smartphone will be made a ‘seamless appendage of your Google+ social platform’, according to a PC World report. By unleashing the strength of its Android user base, Google can easily beat the clunky mobile app Facebook has.


Again, Google+ offers video chat service called +Hangout, which will score a point over Facebook. There are already reports suggesting that Facebook is trying to plug this hole by teaming up with Skype. By launching a Skype-powered chat, as reported by TechChrunch, Facebook will seek to cancel out Google’s advantage though.


And more importantly, the plain fact that Facebook doesn’t have a search engine will give Google enormous advantage as the rivalry blooms. Google+ users will certainly enjoy the upper hand they have got over Facebook users. Google+ users can unleash the power of Google search and share with their friends real time data coming through Google search. Google has named this feature +Sparks. This means a Google+ user is no longer groping in the dark as to what to share to friends, while Facebook users would still be doing so.


Better privacy settings can be a big plus for Google+ it has been reported. There have been cases of Facebook users quitting the site en masse, unsatisfied by the privacy aspect.


“Though, Facebook allows users to download their account information, Facebook makes it hard to exit. Users must wait for two weeks in a ‘deactivation’ period, after these weeks the account is ‘permanently deleted from Facebook,’ says a report in Linearfix. Google already has a much easier system for users exiting services which have carried over to Google+, the report points out.


The PCWorld article also points out that Facebook is notorious for its poor stewardship of personal data. When a Facebook user finds the certain parts of the personal data should be pulled, this cannot be done immediately whereas Google’s ‘Data Liberation’ tool makes it possible hassle-free.


Other features that help Google+ score over Facebook are better photo tagging, superior chat group features, safer content sharing and the like.

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