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Link_Optimization

Footer Link Optimization for Search Engines and User Experience

Posted by | Content Marketing and Optimisation, Facebook, Google, Latest News, Link Building (SEO), Olivia Naire, Search Engine Marketing, Search Marketing (SEO, PPC), Social Media Marketing, Twitter | No Comments

Footer Link Optimization for Search Engines and User Experience: It’s huge – seriously big. And while it’s valuable for users and even contains some interesting content, it’s not really accomplishing the job of a footer – it’s more like a giant permanent content block on the site

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User Friendly Content

7 Tips To Write The Perfect Press Release

Posted by | Content Marketing and Optimisation, Facebook, Google, Link Building (SEO), Natural Search SEO, News & Insight, Olivia Naire, Search Marketing (SEO, PPC), Social Media Advice, Social Media Marketing, Twitter, Video & Rich Media, YouTube | No Comments

7 Tips To Write The Perfect Press Release

Writing the right press release is of course a difficult task. This is precisely the reason why we come cross thousands of inaccurate, badly edited press releases. Such press releases do not add value to website promotion; rather they have a negative effect. Therefore writing and formatting a press release correctly is an absolute must. The online press release is the most effective way of providing important updates and information in the Internet. If you are launching a new website, you cannot expect all your customers to know about the forthcoming project. A press release is the perfect way to give them this information to your customers and search engines.

1. Use Simple Language

The press release should be easy to understand. The paragraphs should be short and the language crisp. Like any other forms of writing avoid redundancy; rather focus on news. In short, the reader should understand clearly what news/new development you are trying to convey.

2.Call for Action

Like a sales copy a press release should encourage the readers to action. The news written should be interesting and compelling and the reader should feel free to contact you at the number given below the press release. Read More

Twitter_Search

How to use Twitter Search and Why it’s important

Posted by | Link Building (SEO), News & Insight, Search Engine Marketing, Search Marketing (SEO, PPC), Twitter | One Comment

 

How to use Twitter Search and Why it’s important

 

 

 

Twitter has quite possibly become the widest, most insightful, and perpetually open window into the minds of the masses that the world has ever seen. Its large and growing group of users post everything from news about current events to, yes, the occasional photo of what’s for lunch. All this tweeting can be invaluable for any number of uses–but only if you know how to find what you need.

 

 

 

There are now over 200 million users who constantly post just about anything you can imagine: links to important news, complaints about a product, design tips and inspiration, favorite new bands, family photos–you name it. These diverse nuggets are getting posted by Twitter’s equally diverse share of the world’s population: the general public, celebrities, politicians, authorities, marketers, customer support, and more. Fun fact: 70 percent of Twitter’s usage now comes from outside the United States. If Twitter is the world’s largest water cooler, its search tools are an omnipresent pair of ears that can give you an instant perspective on any topic at any time.

 

Twitter’s popularity is due in part to how easy the company made it for users to post content. But the service’s architecture, rich API, and organic culture also make it easy to mine this increasing mountain of data for just the information you need. Want to check how a product launch is going or how you’re stacking up against a competitor? Need to monitor tweets about a major event? Or perhaps you want to get more personal with your customers and provide one-on-one support when they post complaints. These ideas are just scratching the surface, but a number of clients, tools, and tricks make it easy to find what you’re looking for.

 

There are a plethora of ways to mine Twitter, but let’s start with the basics at search.twitter.com. This decidedly Google-like page offers a very simple interface. It also displays Twitter’s signature list of trending topics–things that have captured the momentary attention span of Twitter users the world over.

 

Type your query, hit Return, and off you go. You can search for the name of a product, a person, a topic, a specific Twitter username, or a hashtag–a word with a pound sign (#) in front of it (such as: #io2011).

 

Hashtags on Twitter are akin to tags on Flickr or Pinboard–they’re a tool that grew organically out of the community as a way to tag a topic or event. You can click, or tap, on a hashtag on Twitter.com and most of its clients to see all other tweets that contain the same tag. You can also track hashtags, a technique that I’ll get to in a moment.

 

A useful perk of search.twitter.com is that its search results page is fluid. Instead of merely giving you a static list of results at the time you ran your query, it will actually continue watching Twitter for mentions and alert you at the top of the page when there are more to view. Dedicated apps for the Mac, iPhone, and iPad often provide a continuously updating live stream of these search results.

 

One drawback of Twitter’s search tools is that, because of the sheer volume of tweets its users generate, Twitter only provides access to a few days’ worth of archives. Twitter recently published some staggering stats: as of March 2011, users now create one billion tweets per week, or 140 million tweets per day. The company’s search index simply cannot keep up with that activity, which is something Twitter has been working to improve for over a year. In other words, our tweets are all still there; you just can’t search much farther back than a few days until Twitter improves its search infrastructure.

 

Twitter recently announced that its search results will include user-posted images and videos as well as just text tweets. At press time, this feature was still rolling out–some users could see it and some couldn’t.

Google+ vs Twitter Facebook growth

Has Google+ gone quiet? It made Facebook Tremble, but did it last?

Posted by | Facebook, Google, Link Building (SEO), News & Insight, Olivia Naire, Online PR, Search Engine Marketing, Search Marketing (SEO, PPC), Social Media Advice, Social Media Marketing, Twitter, Video & Rich Media, YouTube | 4 Comments

Has Google+ gone quiet?

It made Facebook & Twitter Tremble, but did it last?

 

It took Facebook and Twitter more than two years each to hit the 20 million user mark. It took “little” social media startup Google+ just two weeks to do the same. Whilst joining Google+is still on an “invite only” basis, just last week, Google+ passed an estimated 10 million users, and on Friday, doubled that number. Wow, not bad for a months work!

 

Google+ vs Twitter Facebook growth

This graph above, built by tech engineer Leon Håland, provides a startling visual of the various trajectories, with Google+ taking off like an M16, while its competitors look like they’re taking their time toddling up the social networking hill.

“I’ve never seen anything grow this quickly,” Andrew Lipsman, vice president of industry analysis at comScore told the Wall Street Journal.

Twitter accumulated as many new visitors quickly in 2009, he said,

“but that happened over several months.”

As drastic as this difference is, nobody’s surprised and of course, past performance isn’t an indicator of future gains. Facebook and Twitter started from scratch, while Google+ lives on the top navigation on a 13-year-old search engine so ingrained with how we live now, it’s also a verb (as in, “to Google”). Google also owes thanks to Facebook and Twitter, where friends offer up their extra semi-exclusive invites to Google+ to those who call dibs.
Google+ membership may very well level off after the initial excitement dies down, and it’s still got a ways to go to compete with Facebook’s 750 million users and Twitter’s 200 million accounts.
We we’re listening to some conversations via buzz monitoring and found that, these comments we’re the top comments regarding Google+

  • “Google+ has gone quiet”
  • “Not sure what I need to do on here”
  • “Okay, so what next?”
  • “It’s okay, nothing special”
  • “I’m on Google+ it’s pretty cool”

So in summary, whilst Google+ has managed to surcharge is membership interest, will they be able to sustain the interest of the social network gooers like Facebook and Twitter do and will Google+ be great for businesses desperate to lead in the social media space?… in short, let’s watch this space.

 

Google+ where to next…?

social-media-bandwagon

10 Best Practices of Social Media Marketing

Posted by | Facebook, Link Building (SEO), Marketing Tips, News & Insight, Olivia Naire, Search Engine Marketing, Search Marketing (SEO, PPC), Social Media Advice, Social Media Marketing, Twitter, YouTube | No Comments

Social Media Marketing is still quite new and for most brand owners and marketers; perfecting Social Media Marketing is still an ongoing process. In light of this, I have prepared 10 best practice Social Media Marketing tips for success in social media.

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Colgate-logo

Colgate uses Facebook followers in digital outdoor campaign

Posted by | Creative Digital Design, Facebook, Link Building (SEO), News & Insight, Olivia Naire, Search Engine Marketing, Search Marketing (SEO, PPC), Social Media Advice, Social Media Marketing, Twitter | No Comments

Colgate uses Facebook followers in digital outdoor campaign

Toothpaste brand Colgate has launched an interactive outdoor campaign, featuring pictures of its Facebook followers smiling in support of children’s charity Barnardo’s.

Colgate:launches interactive campaign featuring Facebook followers

Colgate: launches interactive campaign featuring Facebook followers

Created by VML London, the campaign uses UGC content from Colgate’s Facebook page, where people are asked to “share a smile” for Barnardo’s by uploading their picture of themselves smiling.

Uploaded Facebook pictures are randomly displayed on digital billboards across Birmingham, Liverpool and London.

The digital campaign was booked by Kinetic and is also running across JCDecaux’s Transvison network, and on CBS Outdoor’s XTP screens on the London Underground. The campaign is managed through Grand Visual’s OpenLoop platform.

The campaign aims to collect one million “smiles” throughout the summer. The brand has pledged to donate £100,000 to Barnardo’s when that target has been reached.

The outdoor campaign is part of Colgate’s broader online, radio, digital and experiential activity, produced by a collaboration of agencies including MEC, Cohn & Wolfe, VML London, Grand Visual, Mars and RKCR/Y&R.

Gemma Brown, account manager at VML London, said: “Digital outdoor is the perfect platform to leverage Colgate’s social media activity. Integrating the photos of Facebook users is a good fun incentive for anyone who’s dreamed of starring in their own billboard campaign.”

images (26)

Twitter’s Follow Button Makes it Easier to Find, Follow New Accounts

Posted by | Twitter | 2 Comments

 

twitter-follow-button-jennifer-lopez

 

Twitter has unveiled a new Follow button that it makes it easier for visitors to find and follow new Twitter accounts without leaving a website or having to visit Twitter.com.

 

Said Twitter:

 

[55] sites have added the Follow Button today, making it easy for you to discover the Twitter accounts of your favorite reporters, athletes, celebrities, and other personalities. Using the Follow Button is as simple as a single click. You can also see the profile and latest Tweets of the account you want to follow by clicking the username next to the Button.

 

You can customize your own account at twitter.com/followbutton.

twitter-marketing-tips

Winning Twitter Marketing Tactics

Posted by | Marketing Tips, Online PR, Social Media Advice, Social Media Marketing, Twitter | No Comments

Twitter isn’t very new but at the same time it’s not an old platform. With the number of high profile celebrities using Twitter, it was only a matter of time before everyone else jumped on-board. Just like any other traffic source, internet marketers learned to use Twitter to bring more customers into their business and make more money. This article will focus in on some techniques that you can use to do Twitter marketing the right way.

 

Twitter is a community, and like every community, you have to be accepted before you can do business. Plain and simple, if you come to Twitter and try to sell without offering value then you won’t make much money. That’s one of the biggest turn off’s for Twitter users because they are literally tired of all the spam floating around. A simple way to sidestep a common Twitter marketing mistake is to be sure to offer value and to keep your monetized links to a minimal and don’t make unrealistic claims about anything you are promoting. The best way to go around your Twitter promotion is to mix your informative tweets with your promotional links.

 

Give out quality information to your followers and add a tweet promoting your product for every few of these tweets. The easiest way to make people trust you is to make them believe that you’re not a spammer. There are two types of marketers online, you have the ones who build businesses and make huge sums of money every year and you have the others. Also, don’t only use Twitter to promote your products, you can network and find new partners and maybe even new friends. You have a chance to became one of the minority of marketers who are making a killing using Twitter.

 

The biggest reason people don’t succeed with Twitter marketing is because they aren’t able to give that human touch to it. In other words, Twitter users are human and they are always looking for someone to connect with on a personal level. You can’t just send out lots of promotional messages to people and expect them to buy from you. Twitter is full of people who are high on emotions. They are really looking to share, to know, to learn and to build a relationship. You should help them create a relationship and vice versa. You have to build up some trust and credibility before people will want to click on your links and read your offers.

Put a personal touch in all your messages and don’t try to sell anything directly. Twitter users are tired of the frequent spam, so they’ll appreciate it if you take the time to show them some personal concern. It’s better to hold off on promoting until people appreciate you for the useful, entertaining and friendly messages you send them. You have to balance the promotion with spreading knowledge.

 

Automating as much of the Twitter marketing process as possible will allow you to focus on the most important aspects. If you want to exploit trends and manage your keywords better then Tweet Deck, or something similar, is a good software solution. Knowing when your products or other keywords are mentioned is only one benefit of using this software. Software is good but only if it meets your needs, so do your research first. Search or ask questions on a marketing forum to find out what works best.

 

Promoting your business with Twitter is actually fairly simple. You can use this platform to the maximum; you just have to know how. Many people have this fear of using Twitter for marketing, especially because they’re not sure of how to go about it. It’s actually easier to figure out once you begin, taking it one step at a time. Soon you will realize that driving traffic using Twitter is simple and powerful. Just remember to apply the above tips and stay away from making simple mistakes that can ruin your campaigns.

 

Twitter marketing has its own special qualities, but you also have to apply the same wisdom and common sense you’d use with any other type of marketing.

wpid-old-twitter-dead.png

Old Version of Twitter to Be Eliminated “Very, Very Soon”

Posted by | Twitter | One Comment

Nine months after the launch of New Twitter, the social media company is letting users know that the old version of Twitter will be completely eliminated “very, very soon.”

The old version of Twitter always asked users to switch to the new version of Twitter, but today the message was changed, and it’s more urgent. “You will automatically be upgraded to New Twitter very, very soon,” the top of Old Twitter now reads. The color of the top bar has also been changed to yellow as an alert to users.

We’re not sure what Twitter means by “very,very soon” — it could be days or even weeks until Twitter flips the switch (we’ve emailed the Twitter for comment). However, it’s clear that Twitter is finally ready to eliminate the old version of Twitter altogether and bring everybody into the new design.

Some users are complaining about the change, but it seems to be a very small minority of Twitters 100+ million users.

Frankly, we’re surprised it took Twitter this long to make the switch permanent. The social media company launched the new version of Twitter more than nine months ago though. That’s more than enough time to introduce users to a new interface. It could be a technical issue, though; the social website did revert to the old interface after a bad code commit forced the company to take down New Twitter for several hours.

Are you sad to see the old Twitter finally go? Or should Twitter have made this move months ago? Let us know in the comments.

[via The Next Web]
Twitter

How to Social Media: 7 Tips for Better Twitter Chats

Posted by | Twitter | No Comments

How to Social Media: 7 Tips for Better Twitter Chats

 

Twitter chats are an increasingly common way for people to discuss a topic or passion online. Basically, a group will organize around a specific hashtag so people can follow a single thread of conversation on Twitter. There are now hundreds, if not thousands of regular Twitter chats going on, and for good reason. It’s an easy, low-commitment way to get involved in a conversation with other people in your industry. It’s also a great way to network and get new ideas.

 

Starting a Twitter chat, however, requires both time and effort. Make sure you’re setting yourself up for a positive outcome with these seven tips.

 

1. Be Clear About Your Goals Going Into the Chat

 

Some say there are already too many Twitter chats. How does creating a new one (as opposed to joining existing ones) help you or your company? When I spoke to creators of successful chats like #wjchat, #blogchat, #smmeasure and #u30pro, they pointed out some powerful benefits of doing it right. For a company, it can position you as a thought leader and grow brand awareness. For an individual it can help you meet people in your industry and grow your personal brand.

 

Still, it is not something to take on lightly. You’ll have to put in serious time before you see any results. If you’re in a company, make sure you talk about what success looks like before starting your chat. Consider metrics such as the number of people participating, mentions of your brand, sentiment of mentions, and lead generation.

 
2. Choose a Topic People Care About

 

How do you know if people care about your chat? They should already be discussing it informally. “It’s better to build a twitter chat around a topic of interest that’s directly related to your brand,” says David Spinks, creator of #u30pro, a Twitter chat for young professionals. “In the end, the participants will still relate the chat back to your brand because you’re the one organizing it.

 

3. Be Authentic

 

“The key to true reach and success is being authentic,” says Robert Hernandez, founder of #wjchat. “#wjchat is something organic and represents a passion shared by others. … If you have a topic you are passionate about, there may be others that are looking to connect with you.” Don’t do it just because you think you’re supposed to. Do it if you are genuinely looking for a way to engage and communicate with a community. Use that passion to stick with the chat when it starts out slow. Spinks says #u30pro’s first chat only had seven people and 150 tweets. Today, their typical chat includes 150 people and 1,200 tweets. Keep engaging and the right people and community should find you.

 

4. Choose a Schedule and Be Consistent

 

Most Twitter chats occur once a week for an hour, but if you’re just starting out, you may consider a bi-weekly or monthly chat instead as it’s easier to add sessions than to try and cut back. Sheldon Levine of #smmeasure says if he had to start again, he might have made #smmeasure a bi-weekly (as opposed to weekly) chat, simply because of the time commitment involved. Mack Collier of #blogchat points out the importance of choosing a time that works for both you and your audience. You want people to have time to join your chat. Collier suggested “either in the middle of the day around lunch time, or at night around 7 or 8 p.m. Central.”

 
5. Plan, But Stay Flexible

 

Most Twitter chats have a topical focus each week. The goal is to facilitate the conversation without getting in the way or letting it get out of hand (easier said than done). “Realize also that a Twitter chat for your brand will be another avenue for customers to express their complaints,” Spinks warns. “Twitter chats move fast, and can get out of hand quickly. It’s real time to the fullest.” Get ready for just about any question to come up. If you’re a business, make sure the person running the chat is someone who can speak for the company.

 
6. Bring In Thought Leaders
Don’t be afraid to get others involved, whether you need a partner to develop and plan the chat (#u30pro is operated by a team of four), or great guest “speakers” to help bring in audience. Twitter chats are successful because of the people in them. Do what you can to get great people involved, especially when you’re just starting.

 

7. Thank People Who Participate

 

If people take the time to engage with your chat, take a moment to thank them individually or in the chat itself. Collier has found huge success by following this strategy. “These are your rock stars, and you need to treat them as such,” he said. “That will simply give them more incentive to spread the word, and help you grow your community.”

 

 

 

Need help with your Social Media Marketing Campaigns? Contact our Social Media Team at Ice Clear Media [creative@iceclearmedia.com]

 

 

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