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7 Tips To Write The Perfect Press Release

Posted by | Content Marketing and Optimisation, Facebook, Google, Link Building (SEO), Natural Search SEO, News & Insight, Olivia Naire, Search Marketing (SEO, PPC), Social Media Advice, Social Media Marketing, Twitter, Video & Rich Media, YouTube | No Comments

7 Tips To Write The Perfect Press Release

Writing the right press release is of course a difficult task. This is precisely the reason why we come cross thousands of inaccurate, badly edited press releases. Such press releases do not add value to website promotion; rather they have a negative effect. Therefore writing and formatting a press release correctly is an absolute must. The online press release is the most effective way of providing important updates and information in the Internet. If you are launching a new website, you cannot expect all your customers to know about the forthcoming project. A press release is the perfect way to give them this information to your customers and search engines.

1. Use Simple Language

The press release should be easy to understand. The paragraphs should be short and the language crisp. Like any other forms of writing avoid redundancy; rather focus on news. In short, the reader should understand clearly what news/new development you are trying to convey.

2.Call for Action

Like a sales copy a press release should encourage the readers to action. The news written should be interesting and compelling and the reader should feel free to contact you at the number given below the press release. Read More

Google+ vs Twitter Facebook growth

Has Google+ gone quiet? It made Facebook Tremble, but did it last?

Posted by | Facebook, Google, Link Building (SEO), News & Insight, Olivia Naire, Online PR, Search Engine Marketing, Search Marketing (SEO, PPC), Social Media Advice, Social Media Marketing, Twitter, Video & Rich Media, YouTube | 4 Comments

Has Google+ gone quiet?

It made Facebook & Twitter Tremble, but did it last?


It took Facebook and Twitter more than two years each to hit the 20 million user mark. It took “little” social media startup Google+ just two weeks to do the same. Whilst joining Google+is still on an “invite only” basis, just last week, Google+ passed an estimated 10 million users, and on Friday, doubled that number. Wow, not bad for a months work!


Google+ vs Twitter Facebook growth

This graph above, built by tech engineer Leon Håland, provides a startling visual of the various trajectories, with Google+ taking off like an M16, while its competitors look like they’re taking their time toddling up the social networking hill.

“I’ve never seen anything grow this quickly,” Andrew Lipsman, vice president of industry analysis at comScore told the Wall Street Journal.

Twitter accumulated as many new visitors quickly in 2009, he said,

“but that happened over several months.”

As drastic as this difference is, nobody’s surprised and of course, past performance isn’t an indicator of future gains. Facebook and Twitter started from scratch, while Google+ lives on the top navigation on a 13-year-old search engine so ingrained with how we live now, it’s also a verb (as in, “to Google”). Google also owes thanks to Facebook and Twitter, where friends offer up their extra semi-exclusive invites to Google+ to those who call dibs.
Google+ membership may very well level off after the initial excitement dies down, and it’s still got a ways to go to compete with Facebook’s 750 million users and Twitter’s 200 million accounts.
We we’re listening to some conversations via buzz monitoring and found that, these comments we’re the top comments regarding Google+

  • “Google+ has gone quiet”
  • “Not sure what I need to do on here”
  • “Okay, so what next?”
  • “It’s okay, nothing special”
  • “I’m on Google+ it’s pretty cool”

So in summary, whilst Google+ has managed to surcharge is membership interest, will they be able to sustain the interest of the social network gooers like Facebook and Twitter do and will Google+ be great for businesses desperate to lead in the social media space?… in short, let’s watch this space.


Google+ where to next…?


10 Best Practices of Social Media Marketing

Posted by | Facebook, Link Building (SEO), Marketing Tips, News & Insight, Olivia Naire, Search Engine Marketing, Search Marketing (SEO, PPC), Social Media Advice, Social Media Marketing, Twitter, YouTube | No Comments

Social Media Marketing is still quite new and for most brand owners and marketers; perfecting Social Media Marketing is still an ongoing process. In light of this, I have prepared 10 best practice Social Media Marketing tips for success in social media.

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Social Media Services

5 Social Media Strategies to Strengthen Your Online Presence

Posted by | Content Marketing and Optimisation, Facebook, Marketing Tips, Social Media Advice, Twitter, YouTube | One Comment

5 Social Media Strategies to Strengthen Your Online Presence

If you have taken your organization on line, you also have some social media accounts. As a issue of truth, there is a beneficial probability that you had a social media presence initial.

When I consult individuals with an on line presence the query, which social media web sites bring you the most targeted traffic, I just about generally get (without hesitation) Facebook and Twitter as the answer. But when I inquire what this website traffic does for their enterprise, the answers come a great deal additional hesitant.

5 Social media techniques to boost any small business:

1. Networking

This is an apparent social media system. It does not require a complete good deal of explanation. I consider that everybody with a pc understands that social media is the platform that has enabled us to network with people, we had no way of reaching prior to social media was born.

2. Purchaser services

Due to the fact the bulk of people today uses social media these days, the expectation is that you can go online and get all your concerns answered and problems addressed. This social media tactic is a incredibly complicated one particular in my opinion, since you have to be really careful to balance your on the internet and offline presence.

Simply because of the visibility on line there is a tendency to give on-line buyer assistance priority more than offline. This generates the chance that you produce the picture of only becoming beneficial if your steps are uncovered. Just one way to circumvent this is to post a phone amount online that buyers can contact, fairly than aiding consumers on the net. How long this techniques will keep on to perform I am not guaranteed of. But for now, it is probably your best wager.

3. Obtaining new consumers

There is, in my impression, no improved social media approach than 1 that focusses on discovering new clients. Even if your company is nearby, you can benefit tremendously. It is so much simpler to achieve people online than it is offline, that you will by definition boost your reach utilizing social media.

4. Set up your authority in your niche

By publishing your know-how and answering people today inquiries, related to your area of interest, you will immediately become an authority in your area of interest. The only key is to stick with it and to be constant in your method.

5. PR

This is where social media could be at its most impressive. The point that we can all encourage our firms without having remaining forced to shell out a fortune, has resulted in the leveling of the playing field. We can compete with greater businesses, reaching the very same goal group and creating a presence that is not also far eliminated from the bigger businesses.

I have confined myself to these five social media techniques, realizing entire perfectly that there are a lot of additional. But if you implement just these 5 your business will advantage drastically.

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Google to Revamp YouTube with Original Content

Posted by | News & Insight, Social Media Advice, Social Media Marketing, YouTube | No Comments

The king of streaming video, YouTube, has made a success story out of hosting user generated content; stealing eyeballs off television networks, thanks to a user base that’s warmed up to the freedom of content that comes directly from the source and without the meddling of any TV network or production houses. According to a Wall Street Journal report, Google wants to bite into the broadcast TV model by hosting around 20 channels showcasing several hours of professionally produced original programming per week. YouTube got a cool $100 million from Google to implement the original programming.
The streaming website will be competing with traditional TV networks with its own model of original content, which is a daunting proposition considering the quality of professionally produced network content. The question is – will the average user, who fires up YouTube expecting memetic videos uploaded by random users, want to see YouTube’s version of network programming?

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