Marketing Tips


Top 10 Email Marketing Tips for SME’s

Posted by | Content Marketing and Optimisation, Marketing Tips, News & Insight, Olivia Naire, Online PR | 3 Comments

If your a small business owner, you’ll understnand that lead generation is a vital element of your online business. With this in mind, email marketing is one of the lowest cost forms of online advertising currently available. This article attempts to compile the de facto top 10 Email Marketing Tips for small to medium businesses. The main objective is to help SMEs to better utilise their online marketing budget and realise greater return on investment.

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30 Fantastic 404 Pages – Inspirational Post!

Posted by | Content Marketing and Optimisation, Creative Digital Design, Marketing Tips, Olivia Naire | One Comment

30 Fantastic 404 Pages You will Love!

Now, we all agree that nobody likes to land on a 404 errors, but in the world of the web, sometimes landing on a 404 error is slightly inevitable. For those of you who don’t know what a 404 error page is; a 404 error page  shows up when user tries to browse to a web page that doesn’t exist anymore. The link may be broken, moved, or never existed. In this roundup we are featuring 30 interesting 404 pages for your inspiration. Enjoy!!





















































I have to say, I wouldn’t mind landing on a beautifully designed 404 error pages like those highlighted above.  Please share, comment and share the love! Thank you.

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Having a No.1 Ranking in Google Doesn’t Always Get Results

Posted by | Content Marketing and Optimisation, Google, Link Building (SEO), Link Building News, Marketing Tips, News & Insight, Olivia Naire, Online PR, Search Engine Marketing, Search Marketing (SEO, PPC) | No Comments

Having a No.1 Ranking in Google Doesn’t Always Get Results – Yes, you did read that correctly. You may have achieved your ultimate goal – the number one placement on Google. Is it getting the results you had hoped? Is your phone ringing or Inbox being filled with people seeking your services? If not, there may be a very good reason for that.

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10 Best Practices of Social Media Marketing

Posted by | Facebook, Link Building (SEO), Marketing Tips, News & Insight, Olivia Naire, Search Engine Marketing, Search Marketing (SEO, PPC), Social Media Advice, Social Media Marketing, Twitter, YouTube | No Comments

Social Media Marketing is still quite new and for most brand owners and marketers; perfecting Social Media Marketing is still an ongoing process. In light of this, I have prepared 10 best practice Social Media Marketing tips for success in social media.

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Samsung hits iPad users with ‘world’s first’ interactive 3D ad

Posted by | Link Building (SEO), Marketing Tips, News & Insight, Olivia Naire, Search Engine Marketing, Search Marketing (SEO, PPC) | No Comments



Samsung claims it is launching the first-ever interactive 3D ad for the iPad, to promote the technological capabilities of its Galaxy SII smartphone to UK consumers.

Samsung: 3D interactive iPad ad for the Galaxy SII smartphone goes live

Samsung: 3D interactive iPad ad for the Galaxy SII smartphone goes live


The campaign, which was devised by Starcom Mediavest and created by Cooliris, goes live today (30 June) and is being distributed via mobile ad network InMobi.


The six-figure campaign will run until 31 July.


The ad will be displayed on iPad’s TV Guide app, where it appears at the bottom of the screen.


IPad owners are able to use their touch screens to interact with, and manipulate, an image of the SII.


For instance, when a user tilts their tablet computer, the image of the Samsung SII smartphone moves in response.


The ad employs 3D technology developed by Cooliris and creates a variety of effects to form a 3D image, including parallax and motion effects and more traditional uses of light and shade.



Milton Elias, Starcom’s head of mobile, said: “As mobile technology continues to facilitate richer advertising experiences, we feel it’s important to explore this exciting new avenue as a solution for our clients.


“Cooliris’s 3D media ads take mobile and tablet ads to a new level of interactivity and consumer engagement that will play a part in defining the future of mobile advertising.”


Barclays spoofs history of money for mobile payment push

Posted by | Link Building (SEO), Marketing Tips, News & Insight, Olivia Naire, Search Engine Marketing, Search Marketing (SEO, PPC) | One Comment



Barclaycard is promoting its contactless mobile payment service with a viral campaign spoofing the history of money.

Barclaycard: spoof viral depicts the history of payment through the ages

Barclaycard: spoof viral depicts the history of payment through the ages


The viral film depicts the history of payment, including bartering, the use of coins in Roman times and the introduction of banknotes in Georgian London, through to the advent of contactless mobile payment today.


The film, available on YouTube, was created and filmed by Dare and seeded online by Walker Media.


It features a voiceover by larger-than-life thespian Brian Blessed and a cameo by Amy Childs, the star of ‘The Only Way is Essex’.


Gary Twelvetree, Barclaycard’s global brand director, said: “The evolution of payment options is an interesting story and one we had to tell.



“Barclaycard is leading the way in payment innovation, having launched the first-ever credit card, and now we’re taking things into the future with launch of contactless mobile payment.”


Barclaycard’s new service, which began rolling out across UK high streets in May, allows shoppers to make purchases of up to £15 by tapping their handsets on readers at tills in more than 50,000 stores.


Earlier this month, Barclaycard rolled out a sequel to its 2008 ‘Waterslide’ ad to promote contactless mobile payment services.


Barclaycard became the first company to introduce the credit card to UK consumers, in 1966.


Report sheds light on digital consumption of glossy mags

Posted by | Link Building (SEO), Marketing Tips, News & Insight, Olivia Naire, Search Engine Marketing, Search Marketing (SEO, PPC) | No Comments



Readers of women’s glossies are increasingly combining consumption of printed magazines and digital titles, according to new research revealed this afternoon by publisher Condé Nast.

Glossy mags: readers are increasingly combining both print and digital versions

Glossy mags: readers are increasingly combining both print and digital versions


The YouGov online survey and focus group research, commissioned by Vogue for its Business Report 2011, opens a window on how, in a market where digital products are beginning to reach maturity, glossy magazine readers are using both print and online titles distinctly.


The study said the number of women using magazine websites had risen 40% in the past two years and the number of readers of high-end glossies had risen 43%.


However, readers saw print and digital versions as distinct entities offering different experiences, as 82% of the total sample believed websites would not entirely replace print.


Nokia launches social network Create for Millions comp

Posted by | Link Building (SEO), Marketing Tips, News & Insight, Olivia Naire, Search Engine Marketing, Search Marketing (SEO, PPC) | No Comments



Nokia is offering its customers €1m in prizes to come up with state-of-the-art social network apps, as it bids to up the ante across the mass-market-priced mobile phone sector.

Nokia: launches Create for Millions social network competition

Nokia: launches Create for Millions social network competition


The Finnish company has been beset by problems of late, as its dominance has been hurt by the rise of Android and Apple phones across the premium mobile phone sector.


Nokia wants to increase its stake across the mid-tier sector via its Series 40 mobile phones.


Ithas today (28 June) launched ‘Create for Millions’ – a global competition that brings consumers and developers together to create apps and web apps for the Series 40 phones.


Winners of the competition could see their ideas becoming reality and introduced onto new Nokia mobile phones.



Nokia wants customers to submit ideas in one of three categories: health and beauty, social networking and location, and gaming.


Customers can also vote on entries and comment or collaborate on ideas already submitted.


Marco Argenti, senior vice-president, developer experience, Nokia, said: “This competition connects ideas generated by consumers with the creativity and skills from developers, aiming to create great, locally relevant applications together.


Nokia’s Series 40 is the software platform used across Nokia’s mass-market phones.


Winning Twitter Marketing Tactics

Posted by | Marketing Tips, Online PR, Social Media Advice, Social Media Marketing, Twitter | No Comments

Twitter isn’t very new but at the same time it’s not an old platform. With the number of high profile celebrities using Twitter, it was only a matter of time before everyone else jumped on-board. Just like any other traffic source, internet marketers learned to use Twitter to bring more customers into their business and make more money. This article will focus in on some techniques that you can use to do Twitter marketing the right way.


Twitter is a community, and like every community, you have to be accepted before you can do business. Plain and simple, if you come to Twitter and try to sell without offering value then you won’t make much money. That’s one of the biggest turn off’s for Twitter users because they are literally tired of all the spam floating around. A simple way to sidestep a common Twitter marketing mistake is to be sure to offer value and to keep your monetized links to a minimal and don’t make unrealistic claims about anything you are promoting. The best way to go around your Twitter promotion is to mix your informative tweets with your promotional links.


Give out quality information to your followers and add a tweet promoting your product for every few of these tweets. The easiest way to make people trust you is to make them believe that you’re not a spammer. There are two types of marketers online, you have the ones who build businesses and make huge sums of money every year and you have the others. Also, don’t only use Twitter to promote your products, you can network and find new partners and maybe even new friends. You have a chance to became one of the minority of marketers who are making a killing using Twitter.


The biggest reason people don’t succeed with Twitter marketing is because they aren’t able to give that human touch to it. In other words, Twitter users are human and they are always looking for someone to connect with on a personal level. You can’t just send out lots of promotional messages to people and expect them to buy from you. Twitter is full of people who are high on emotions. They are really looking to share, to know, to learn and to build a relationship. You should help them create a relationship and vice versa. You have to build up some trust and credibility before people will want to click on your links and read your offers.

Put a personal touch in all your messages and don’t try to sell anything directly. Twitter users are tired of the frequent spam, so they’ll appreciate it if you take the time to show them some personal concern. It’s better to hold off on promoting until people appreciate you for the useful, entertaining and friendly messages you send them. You have to balance the promotion with spreading knowledge.


Automating as much of the Twitter marketing process as possible will allow you to focus on the most important aspects. If you want to exploit trends and manage your keywords better then Tweet Deck, or something similar, is a good software solution. Knowing when your products or other keywords are mentioned is only one benefit of using this software. Software is good but only if it meets your needs, so do your research first. Search or ask questions on a marketing forum to find out what works best.


Promoting your business with Twitter is actually fairly simple. You can use this platform to the maximum; you just have to know how. Many people have this fear of using Twitter for marketing, especially because they’re not sure of how to go about it. It’s actually easier to figure out once you begin, taking it one step at a time. Soon you will realize that driving traffic using Twitter is simple and powerful. Just remember to apply the above tips and stay away from making simple mistakes that can ruin your campaigns.


Twitter marketing has its own special qualities, but you also have to apply the same wisdom and common sense you’d use with any other type of marketing.


Maximizing Your Business Weblog

Posted by | Marketing Tips | One Comment

Maximizing Your Business Weblog




Market place Research


One particular of the most time consuming, not to mention funds consuming spots of any company is current market research. To be ready to come up with a product or support that people will purchase you want to know what they want. Rather of paying dollars conducting surveys and polls in individual, why not do it on-line? A company website is the perfect site to gather the details and data that you require about your clientele. You can quickly produce a quick questionnaire and post it on the blog for customers to answer. Some blogs even have uncomplicated buttons where visitors can vote on points. It does not matter what system you use, the bottom line is that it can get you the data you need. It will save you a good deal of time, money and energy as well.




Establish Authority


Credibility is something that folks appear for when they research on the web merchandise and solutions. Your weblog is the perfect place for you to set up your authority and credibility. This can quickly be performed by means of the articles or blog posts you supply and as a result of feedback or testimonials from clients. Enable guests to leave comments on your website. Of program you will want to reasonable these remarks so you can approve people that will be superior for your blog site. Leave out the off-subject feedback and retain the testimonials. It is a very good way to permit shoppers know that your goods or services have been experimented with and examined by other folks. The very best part? You don’t have to ask for these optimistic reactions. Consumers are probably to depart them powering if they are pleased with what they get.




Increase E-mail Subscriptions


Electronic mail marketing and advertising is one of the older kinds of world wide web marketing and advertising. However is has demonstrated to be one particular of the more powerful approaches. If you are locating it tricky to get subscriptions to your newsletter then your organization website can support. Readers typically are inclined to disregard that little box wherever they can sign up for a newsletter. Nevertheless if you develop a function about it in your website then probabilities are it will get much more awareness. Your web site is also the best spot to enhance freebies and other perks that clientele can get when they sign up for the newsletter or subscription. This makes it possible for you to get all those important email addresses that you require and at the very same time support to your clients.




Make Your Presence Felt


In the world of company nothing at all is a lot more vital than generating your presence felt. This goes for on the internet business advertising too. You want to let men and women know about your existence as a great deal as doable. All over again a small business web site is the best area to do this. You can effortlessly hyperlink your website to other social media platforms like Facebook, Twitter, Linkedln and many others. This expands your presence on the net and would make your web site and company available in numerous ways. Also if you are a bit not sure of incorporating widgets to your main internet site then they can go appropriate on your blog.

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