Olivia Naire

There is nothing noble in being superior to your f…

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Link_Optimization

Footer Link Optimization for Search Engines and User Experience

Posted by | Content Marketing and Optimisation, Facebook, Google, Latest News, Link Building (SEO), Olivia Naire, Search Engine Marketing, Search Marketing (SEO, PPC), Social Media Marketing, Twitter | No Comments

Footer Link Optimization for Search Engines and User Experience: It’s huge – seriously big. And while it’s valuable for users and even contains some interesting content, it’s not really accomplishing the job of a footer – it’s more like a giant permanent content block on the site

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User Friendly Content

7 Tips To Write The Perfect Press Release

Posted by | Content Marketing and Optimisation, Facebook, Google, Link Building (SEO), Natural Search SEO, News & Insight, Olivia Naire, Search Marketing (SEO, PPC), Social Media Advice, Social Media Marketing, Twitter, Video & Rich Media, YouTube | No Comments

7 Tips To Write The Perfect Press Release

Writing the right press release is of course a difficult task. This is precisely the reason why we come cross thousands of inaccurate, badly edited press releases. Such press releases do not add value to website promotion; rather they have a negative effect. Therefore writing and formatting a press release correctly is an absolute must. The online press release is the most effective way of providing important updates and information in the Internet. If you are launching a new website, you cannot expect all your customers to know about the forthcoming project. A press release is the perfect way to give them this information to your customers and search engines.

1. Use Simple Language

The press release should be easy to understand. The paragraphs should be short and the language crisp. Like any other forms of writing avoid redundancy; rather focus on news. In short, the reader should understand clearly what news/new development you are trying to convey.

2.Call for Action

Like a sales copy a press release should encourage the readers to action. The news written should be interesting and compelling and the reader should feel free to contact you at the number given below the press release. Read More

email-marketing

Top 10 Email Marketing Tips for SME’s

Posted by | Content Marketing and Optimisation, Marketing Tips, News & Insight, Olivia Naire, Online PR | 3 Comments

If your a small business owner, you’ll understnand that lead generation is a vital element of your online business. With this in mind, email marketing is one of the lowest cost forms of online advertising currently available. This article attempts to compile the de facto top 10 Email Marketing Tips for small to medium businesses. The main objective is to help SMEs to better utilise their online marketing budget and realise greater return on investment.

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404-image

30 Fantastic 404 Pages – Inspirational Post!

Posted by | Content Marketing and Optimisation, Creative Digital Design, Marketing Tips, Olivia Naire | One Comment

30 Fantastic 404 Pages You will Love!

Now, we all agree that nobody likes to land on a 404 errors, but in the world of the web, sometimes landing on a 404 error is slightly inevitable. For those of you who don’t know what a 404 error page is; a 404 error page  shows up when user tries to browse to a web page that doesn’t exist anymore. The link may be broken, moved, or never existed. In this roundup we are featuring 30 interesting 404 pages for your inspiration. Enjoy!!

brandstack

hugsformonsters

 

inflicted

 

ipolecat

 

stereosuper

 

ngenworks

 

pixiapps

 

wireframeplus

 

pieoneers

jeandelbrel

 

dailymile

 

gdzl

 

cascadebreweryco

 

themanyfacesof

 

marketingvirtuel

dmcloud

irrationalgames

 

carolrivello

 

creashit

 

leegustin

 

apadeloup

 

sohtanaka

mailchimp

upthemes

 

davidhellmann

agens

 

4mots

 

criticalzero

playr

 

denisechandler

 

I have to say, I wouldn’t mind landing on a beautifully designed 404 error pages like those highlighted above.  Please share, comment and share the love! Thank you.

seo-navigation

Building Fantastic Website Navigation that Convert into Conversions

Posted by | Olivia Naire | 6 Comments

Building Fantastic Website Navigation that Convert into Conversions

Developers and technical SEOs have heard the search engine mouthpieces say it over and over:

 

“Make pages primarily for users, not for search engines”.

 

If you ask me, there’s one big reason why “primarily” sneaks itself into that statement: Faceted Navigation. Oh, how nice it would be to be able to build faceted navigation into a site without concern for the search engines. Unfortunately, this isn’t the case, and in this post I’ll attempt to break down what it takes to do it right for both users and search engines.

 

But hold on here. Let’s first define faceted navigation. Faceted navigation is most often found on eCommerce sites, and is a means to allow the user to apply filters (ok, or “facets”) as they browse through thousands of products. You’ll find faceted navigation on most any eCommerce site with a ton of products, like Best Buy.

 

an example of how faceted navigation is used

 

In the example above, I’ve filtered my way down to find the perfect product:

I want a laptopI hear good things about Apple. I want an Apple laptop.I need at least 300 GB of hard drive space.I’m not interested in the cheap stuff! Just show me laptops over $900.

As a user, that was enjoyable. I can add and subtract filters all day until I’ve found exactly what I want.

 

For the search engine, there can be a number of unfavorable consequences.

 

The search engine might begin to crawl through these facets, wrecklessly adding and subtracting filters and indexing whatever the hell it wants. Eventually crawl fatigue catches up to it, and it leaves your site.

 

This is the naive way to build faceted navigation because it allows all pages to be crawled and indexed, and the hope is that the engines figure out what’s important on their own.

 

 

 

SPOILER ALERT: They won’t. More than likely, plenty of actually important pages will not get the crawl love they deserve.

 

 

 

There are plenty of eCommerce packages out there that utilize the robots = noindex and nofollow as a solution to this problem, but it’s really not helping too much. Each has their own shortcomings.

 

Noindex – Well, you’ve managed to keep the really ugly, over-faceted pages out of the index, but the noindex does nothing to stop the search engines from wasting crawl bandwidth.

 

Nofollow – Remember, robots=nofollow doesn’t mean the engines aren’t going to crawl through the link, it just means no link equity will flow through the link. Again, this isn’t a good method to preserving crawl bandwidth.

 

Now, the extreme opposite way to handle faceted navigation…

 

This is the method that Best Buy appears to be employing. The top-level categories are crawled and indexed, but once any sort of facet is applied the pages are excluded via robots.txt. It’s the reason why their main “Laptops” page is in the index, but “Apple Laptops” is not.

 

And therein lie the fault with the hatchet approach. You might very well be missing out on some really strong organic landing pages. Don’t you think Best Buy would like to rank for “Apple Laptops”?* They don’t.

 

* I’m merely using Best Buy as an example of the hatchet approach. There could very well be some ulterior reasoning for not having an indexed “Apple Laptops” page.

 

The principles of great faceted navigation should be becoming clear…

Be simple and easy to use for the userNot allow the search engines to go buck wild crawling in and out of facets (whether those facets are being indexed or not)Allow for indexation of particular facet combinations with high-volume search traffic

Easier said then done, but let’s talk about potential ways to make it happen.

 

Over the last 2 years or so, the search engines have made strides in the indexation of AJAX content. By following some standards set by Google, webmasters are now able to have their AJAX content indexed (to some degree). With the user experience created by AJAX so favorable, websites are beginning to take advantage.

 

All that aside, in my example I want use AJAX in a way that keeps the engines from crawling through and indexing pages that are only navigable through AJAX. There are a few eCommerce sites that are doing this right now with their navigation.

 

AJAX can make the user experience of applying and unapplying filters to your navigation fast and enjoyable. In this example, we want an uncrawlable AJAX faceted navigation. For this segment of our user base, our needs are met. Take the ‘narrow your search’ feature on FramesDirect for a live example.

 

Oakley sunglasses landing page

 

Here we are on the Oakley glasses static page. We can add and subtract facets. The page won’t reload, the URL won’t change, and the items will filter right there on-page.

 

narrowed down facets

 

This is where it gets tricky, but it’s also where the magic happens. We want to build our AJAX navigation in a way that the fallback for non-JavaScript users is a static HTML navigation block. This HTML block contains faux-facets that are just links to deeper html pages, which we’ve chosen to build based on search volume.

 

While shopping at Stinky Jim’s Smile-Time eCommerce Shoppe, the JavaScript enabled user sees this:

 

ajax navigation example

 

That navigation is generated at page load via JavaScript, so when the non-JavaScript user (and the search engine) arrives, it never loads. Instead, our fallback is presented:

 

static navigation example

 

Now, we’ve got our ‘top categories’ (AKA organic landing pages) indexed, and the engines are only spending time crawling pages that matter.

 

Unfortunately, I’ve never actually seen this solution implemented anywhere, so I can’t link to a live example. In theory, this is a great way to tackle this problem.

 

Mockups courtesy of Mockingbird. I wish there embed feature was better, but it’s a great mockup tool!

 

Cloaking is the practice of showing different content to users and search engines. In my opinion, this is not cloaking, and actually I think Google would quite like this solution. Forgetting the search engines for a minute, we’re providing a means for the non-JavaScript user to navigate through an eCommerce site, when otherwise it would be a frustrating experience. Building a universally accessible site is surely something of which Google would approve.

 

This solution is the happy medium between the Naive and the Hatchet approach. With the selective robots.txt solution, we’ll define a URL parameter that will serve as road block to the search engines. Let’s call that “crawl=no”. Our robots.txt file might look like this:

 

User-agent: *
Disallow: /*crawl=no

 

Now, we’ll need to create some server-side rules that define when that “crawl=no” is appended to a URL. One simple idea might be to append “crawl=no” from the third facet application forward. To describe:

User is on “laptops” page (indexed)User applies “Apple” filter. Page changes to /laptops?manufacturer=apple. (indexed)User applies “Macbook” filter. Page changes to /laptops?manufacturer=apple&model=macbook. (indexed)Any filter applied from here on is blocked. So, user applies “below $1,000″ filter, and page changes to /laptops?manufacturer=apple&model=macbook&price=1000&crawl=no

Take a look at the faceted navigation on TrendToGo. They’ve implemented almost exactly this method of dealing with facets.

 

Honestly, I like the AJAX solution better because of the AJAX user experience, but both should get the job done.

 

I expect that a lot of the folks who are able to innovate with their navigation are those smaller, more agile businesses. These are the sites that might be under most peoples’ radars, including my own. If you know of any other excellently built faceted navigation implementations on the web, I’d love to hear about it in the comments or let me know on Twitter.

Google+ vs Twitter Facebook growth

Has Google+ gone quiet? It made Facebook Tremble, but did it last?

Posted by | Facebook, Google, Link Building (SEO), News & Insight, Olivia Naire, Online PR, Search Engine Marketing, Search Marketing (SEO, PPC), Social Media Advice, Social Media Marketing, Twitter, Video & Rich Media, YouTube | 4 Comments

Has Google+ gone quiet?

It made Facebook & Twitter Tremble, but did it last?

 

It took Facebook and Twitter more than two years each to hit the 20 million user mark. It took “little” social media startup Google+ just two weeks to do the same. Whilst joining Google+is still on an “invite only” basis, just last week, Google+ passed an estimated 10 million users, and on Friday, doubled that number. Wow, not bad for a months work!

 

Google+ vs Twitter Facebook growth

This graph above, built by tech engineer Leon Håland, provides a startling visual of the various trajectories, with Google+ taking off like an M16, while its competitors look like they’re taking their time toddling up the social networking hill.

“I’ve never seen anything grow this quickly,” Andrew Lipsman, vice president of industry analysis at comScore told the Wall Street Journal.

Twitter accumulated as many new visitors quickly in 2009, he said,

“but that happened over several months.”

As drastic as this difference is, nobody’s surprised and of course, past performance isn’t an indicator of future gains. Facebook and Twitter started from scratch, while Google+ lives on the top navigation on a 13-year-old search engine so ingrained with how we live now, it’s also a verb (as in, “to Google”). Google also owes thanks to Facebook and Twitter, where friends offer up their extra semi-exclusive invites to Google+ to those who call dibs.
Google+ membership may very well level off after the initial excitement dies down, and it’s still got a ways to go to compete with Facebook’s 750 million users and Twitter’s 200 million accounts.
We we’re listening to some conversations via buzz monitoring and found that, these comments we’re the top comments regarding Google+

  • “Google+ has gone quiet”
  • “Not sure what I need to do on here”
  • “Okay, so what next?”
  • “It’s okay, nothing special”
  • “I’m on Google+ it’s pretty cool”

So in summary, whilst Google+ has managed to surcharge is membership interest, will they be able to sustain the interest of the social network gooers like Facebook and Twitter do and will Google+ be great for businesses desperate to lead in the social media space?… in short, let’s watch this space.

 

Google+ where to next…?

Logo 3

Having a No.1 Ranking in Google Doesn’t Always Get Results

Posted by | Content Marketing and Optimisation, Google, Link Building (SEO), Link Building News, Marketing Tips, News & Insight, Olivia Naire, Online PR, Search Engine Marketing, Search Marketing (SEO, PPC) | No Comments

Having a No.1 Ranking in Google Doesn’t Always Get Results – Yes, you did read that correctly. You may have achieved your ultimate goal – the number one placement on Google. Is it getting the results you had hoped? Is your phone ringing or Inbox being filled with people seeking your services? If not, there may be a very good reason for that.

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